Sky Marketing Blog

Learn about the latest in traditional and digital marketing.

Overcoming Challenges of Small Business Marketing

As a small business owner, you know that marketing your products or services is challenging. You must overcome the hurdles of small budgets, limited internal expertise, and your most finicky resource: time. But there[...]

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Marketing strategy: Use Multiculturalism to reach every customer

America is known as a melting pot for all cultures and multiculturalism is an evergreen topic across many different fields. From representation in popular movies, to equality of opportunity within the workplace, to[...]
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Marketing Strategy: Non-Profit Marketing

Non-profits have the challenge of marketing on a tiny budget and asking for money. Since they are not selling a product, they have to be creative and frugal in their marketing. But, like for-profit marketing, they[...]

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Marketing strategy: Build your brand on LinkedIn

In the world of digital marketing, not all social media platforms are created equal. Facebook, Instagram, Twitter, LinkedIn, Tumblr, and Pinterest have vastly different audiences and engender different usage habits[...]

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Marketing Strategy: Make mobile marketing work for you

Mobile marketing refers to any marketing strategy that is aimed at targeting specific devices—smartphones, tablets, and other mobile devices—across multiple platforms. These include mobile-optimized websites, digital[...]

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Are chatbots right for your marketing strategy?

Chatbots are a relatively new marketing technology, and a hot trend for 2018. Like many new waves in the marketing world, you should familiarize yourself with the advantages and disadvantages before jumping in.

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Marketing Strategy: Make Facebook work for you

Why use Facebook ads?

With upwards of 1 billion users daily, it’s a no-brainer why advertisers would want to build their brand by placing ads on Facebook. Facebook is a perfect platform for the core aspects of your [...]

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Four essential elements for your marketing strategy

Marketers are always adjusting their strategy to suit the changing world: new trends, new technologies, and changing demand. It can be hard to keep up or know which trends are worth pursuing and it is easy to get[...]

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Marketing strategy: Facebook changed, now what?

Last January, Mark Zuckerberg announced huge changes for the Facebook News Feed algorithm. In his summary of the Facebook changes, Zuckerberg said “[Facebook] has a responsibility to make sure [their] services … are[...]

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