Sky Marketing Blog

Learn about the latest in traditional and digital marketing.

Is your Marketing Objective SMART?

A strong marketing objective is the key to any successful marketing campaign. Before you develop your marketing strategy, you have to establish a clear and coherent goal, whether increasing market share or improving[...]

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What is integrated marketing communications?

At its core, integrated marketing communications (IMC) is a simple but powerful concept. Recently, Forbes called it more important than ever. IMC is the strategy of maintaining a thematic message across different[...]

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How to communicate power, trust and confidence with a logo

A logo says a thousand words about the brand it represents. Love, joy, excitement, arrogance, aggression and much more can be expressed whether you intend it or not. Failure to know why or how logos trigger various[...]
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6 Fun Content Ideas to Grow Your Social Media Following

Social media marketing is not just about slapping up a static company page. You have to give it some life. The key word here is ‘social.’

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Why Facebook is Good for Advertisers + 5 Tips for a Successful Ad Campaign

From food trucks and shoe repair shops to luxury real estate sales and recruitment marketing, your online presence is vital to your business. It’s difficult to think of any business that doesn’t need an online[...]

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Email Marketing: Spice it Up with Personalization

If you aren’t emailing, you aren’t living. Well, you’re probably alive, but you’re definitely not maximizing your marketing potential. It’s not just millennials who live their entire lives online. People of all ages[...]

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Digital Advertising Basics: What You Should Know

As far back as I can remember, there have been ads all over the internet. Digital advertising has come a long way since the days of those annoying static banners that showed little if any, creativity. Most of those[...]

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Digital Campaigns: Getting to Know Them

When setting up digital campaigns, there are a number of things to ask for and understand. Words and acronyms like impressions, CTR, UTM, geo-targeting or re-targeting might sound confusing and daunting at first, but[...]

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Sky Launches New Website Design & Blog

New Website Design - Built By and For the Sky Team

We’re soaring here at Sky with our newly designed website! We officially launched our new website and blog. Here’s a highlight of what we’re excited about at [...]

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