Sky Marketing Blog

Learn about the latest in traditional and digital marketing.

Marketing Strategy: Make Facebook work for you

Why use Facebook ads?

With upwards of 1 billion users daily, it’s a no-brainer why advertisers would want to build their brand by placing ads on Facebook. Facebook is a perfect platform for the core aspects of your [...]

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Four essential elements for your marketing strategy

Marketers are always adjusting their strategy to suit the changing world: new trends, new technologies, and changing demand. It can be hard to keep up or know which trends are worth pursuing and it is easy to get[...]

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Marketing strategy: Facebook changed, now what?

Last January, Mark Zuckerberg announced huge changes for the Facebook News Feed algorithm. In his summary of the Facebook changes, Zuckerberg said “[Facebook] has a responsibility to make sure [their] services … are[...]

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Marketing to Generation Z: What you need to know

What is Gen Z?

Gen Z is anyone born after 1995. Gen Z'ers have grown up with the internet as a fact of life. Their smartphones are natural extensions of themselves. They sniff out inauthenticity in milliseconds. If[...]

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Marketing Tips for Small Businesses

When you run a small business, every minute of your time is precious. Marketing is crucial for business growth, but with limited resources you have to be strategic about what you pour your time and effort into.[...]
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Marketing strategy: How to Reach Millennials

The influence of the millennial generation cannot be overstated. Here’s some numbers according to Dan Schawbel of Forbes: there are 80 million millennials in America. They represent a quarter of the US population.[...]

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Must-know Marketing Trends for 2018

There’s a lot of marketing trends to look forward to in 2018. There’s more tools available than ever. These new tools and trends help increase engagement, streamline marketing strategies, and provide better services[...]
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2018’s Social Media Trends: What you should know

It can be difficult to keep up with the rapid changes of social media technology and trends. Twitter now has 280 characters, Instagram growth is exploding, and Facebook is developing virtual reality Spaces. With[...]

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Nurture leads along the purchase funnel

With a variety of marketing channels to address your audience, it can be tricky to know what marketing strategies to implement when. While profit is often the ultimate goal, it’s important to consider how to market[...]

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