A strong marketing objective is the key to any successful marketing campaign. Before you develop your marketing strategy, you have to establish a clear and coherent goal, whether increasing market share or improving[...]
What is integrated marketing communications?
At its core, integrated marketing communications (IMC) is a simple but powerful concept. Recently, Forbes called it more important than ever. IMC is the strategy of maintaining a thematic message across different[...]
How to communicate power, trust and confidence with a logo
A logo says a thousand words about the brand it represents. Love, joy, excitement, arrogance, aggression and much more can be expressed whether you intend it or not. Failure to know why or how logos trigger various[...]
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