Sky Marketing Blog

Learn about the latest in traditional and digital marketing.

Four essential elements for your marketing strategy

Marketers are always adjusting their strategy to suit the changing world: new trends, new technologies, and changing demand. It can be hard to keep up or know which trends are worth pursuing and it is easy to get[...]

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Marketing strategy: Facebook changed, now what?

Last January, Mark Zuckerberg announced huge changes for the Facebook News Feed algorithm. In his summary of the Facebook changes, Zuckerberg said “[Facebook] has a responsibility to make sure [their] services … are[...]

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Marketing to Generation Z: What you need to know

What is Gen Z?

Gen Z is anyone born after 1995. Gen Z'ers have grown up with the internet as a fact of life. Their smartphones are natural extensions of themselves. They sniff out inauthenticity in milliseconds. If[...]

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