Sky Marketing Blog

Learn about the latest in traditional and digital marketing.

Is your Marketing Objective SMART?

A strong marketing objective is the key to any successful marketing campaign. Before you develop your marketing strategy, you have to establish a clear and coherent goal, whether increasing market share or improving[...]

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How to communicate power, trust and confidence with a logo

A logo says a thousand words about the brand it represents. Love, joy, excitement, arrogance, aggression and much more can be expressed whether you intend it or not. Failure to know why or how logos trigger various[...]
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Why Facebook is Good for Advertisers + 5 Tips for a Successful Ad Campaign

From food trucks and shoe repair shops to luxury real estate sales and recruitment marketing, your online presence is vital to your business. It’s difficult to think of any business that doesn’t need an online[...]

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Digital Advertising Basics: What You Should Know

As far back as I can remember, there have been ads all over the internet. Digital advertising has come a long way since the days of those annoying static banners that showed little if any, creativity. Most of those[...]

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