Content marketing is a long-term strategy. When utilized properly, it can increase brand awareness and trust in an audience, and grow organic traffic. But when it doesn’t adapt to the times, it can drive your audience[...]
How to Use Instagram Stories to Promote Your Business
Instagram has emerged as a powerful digital marketing tool over the past decade. There’s a lot to love about Instagram. It's a visually driven platform it’s developed a variety of ad placement options expanding into[...]
How Often Should I Post On My Blog?
Blogging is a key component of content marketing strategies. Unlike the content you run on social media sites, a blog article hosted on your website increases more organic traffic has greater longevity and has no format[...]
Improve your Marketing Strategy with Curiosity Marketing
Curiosity—the strong desire to learn more, to connect the dots, to know the answer—is an innate quality of all people, so it makes sense that it’s a potent force in marketing.
Instagram for Business: What you need to know
With 500 million daily users and 800 million monthly users, it's no wonder that businesses take Instagram seriously. Instagram combines the advertising power of Facebook, which acquired Instagram in 2012, and a[...]
Marketing Strategy: Make content marketing work for your business
Consumer expectations are changing. It seems like in past decades, all a company had to do was come up with a catchy jingle and suddenly they could be a mainstay in the average American household. Today, in the[...]