Sky Marketing Blog

Learn about the latest in traditional and digital marketing.

More changes on Facebook

 It’s been a tumultuous year for Facebook. Over the past twelve months, the company has been mired in various scandals, dealing with critique from various policy think-tanks, publications, and even the U.S. Congress.[...]

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Take Advantage of Facebook Dynamic Ads

All marketers aim to get their messages to the right people at the right time for maximum effect. In recent years, algorithms have been used to address the challenge of delivering these high impact messages.[...]

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Marketing Strategy: Make Facebook work for you

Why use Facebook ads?

With upwards of 1 billion users daily, it’s a no-brainer why advertisers would want to build their brand by placing ads on Facebook. Facebook is a perfect platform for the core aspects of your [...]

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Marketing strategy: Facebook changed, now what?

Last January, Mark Zuckerberg announced huge changes for the Facebook News Feed algorithm. In his summary of the Facebook changes, Zuckerberg said “[Facebook] has a responsibility to make sure [their] services … are[...]

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Why Facebook is Good for Advertisers + 5 Tips for a Successful Ad Campaign

From food trucks and shoe repair shops to luxury real estate sales and recruitment marketing, your online presence is vital to your business. It’s difficult to think of any business that doesn’t need an online[...]

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