Sky Marketing Blog

Learn about the latest in traditional and digital marketing.

More changes on Facebook

 It’s been a tumultuous year for Facebook. Over the past twelve months, the company has been mired in various scandals, dealing with critique from various policy think-tanks, publications, and even the U.S. Congress.[...]

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Email Marketing Best Practices

Email marketing remains a tried-and-true method for customer acquisition and lead generation. The numbers don’t lie: people check their email more than any other mode of communication, and email marketing is at least

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Take Advantage of Facebook Dynamic Ads

All marketers aim to get their messages to the right people at the right time for maximum effect. In recent years, algorithms have been used to address the challenge of delivering these high impact messages.[...]

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Market research: What You Need to Know

Consumers today conduct research on potential purchases as though it were second nature. Think about your recent purchases, large or small—isn’t your instinct to enter a few competing brands into a search engine and[...]

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Marketing Strategy: Lead Generation

The internet is full of potential consumers. However, the web is also hyper-competitive. Over time, audiences have become more fickle, demanding more from brands, and ever-sparing with their attention span. In this[...]

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