Sky Marketing Blog

Learn about the latest in traditional and digital marketing.

Four essential elements for your marketing strategy

Marketers are always adjusting their strategy to suit the changing world: new trends, new technologies, and changing demand. It can be hard to keep up or know which trends are worth pursuing and it is easy to get[...]

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Marketing Tips for Small Businesses

When you run a small business, every minute of your time is precious. Marketing is crucial for business growth, but with limited resources you have to be strategic about what you pour your time and effort into.[...]
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Nurture leads along the purchase funnel

With a variety of marketing channels to address your audience, it can be tricky to know what marketing strategies to implement when. While profit is often the ultimate goal, it’s important to consider how to market[...]

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Market Segmentation - Why it Works

You know that your customers are not all the same, and how you address their differences and commonalities is a crucial part of your business strategy. That’s where marketing segmentation comes in. 

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Is your Marketing Objective SMART?

A strong marketing objective is the key to any successful marketing campaign. Before you develop your marketing strategy, you have to establish a clear and coherent goal, whether increasing market share or improving[...]

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