Sky Marketing Blog

Learn about the latest in traditional and digital marketing.

Email Marketing Best Practices

Email marketing remains a tried-and-true method for customer acquisition and lead generation. The numbers don’t lie: people check their email more than any other mode of communication, and email marketing is at least

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Market research: What You Need to Know

Consumers today conduct research on potential purchases as though it were second nature. Think about your recent purchases, large or small—isn’t your instinct to enter a few competing brands into a search engine and[...]

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Improve your Marketing Strategy with Curiosity Marketing

Curiosity—the strong desire to learn more, to connect the dots, to know the answer—is an innate quality of all people, so it makes sense that it’s a potent force in marketing.

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Instagram for Business: What you need to know

With 500 million daily users and 800 million monthly users, it's no wonder that businesses take Instagram seriously. Instagram combines the advertising power of Facebook, which acquired Instagram in 2012, and a[...]

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Marketing Strategy: Lead Generation

The internet is full of potential consumers. However, the web is also hyper-competitive. Over time, audiences have become more fickle, demanding more from brands, and ever-sparing with their attention span. In this[...]

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Marketing Strategy: Make content marketing work for your business

Consumer expectations are changing. It seems like in past decades, all a company had to do was come up with a catchy jingle and suddenly they could be a mainstay in the average American household. Today, in the[...]

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Organic Search vs. PPC

Successful lead generation in digital marketing is heavily dependent on search engines and social media. Google accounts for over 90% of all web-traffic, while over 70% of the U.S. population uses social media in[...]

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Overcoming Challenges of Small Business Marketing

As a small business owner, you know that marketing your products or services is challenging. You must overcome the hurdles of small budgets, limited internal expertise, and your most finicky resource: time. But there[...]

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Marketing strategy: Use Multiculturalism to reach every customer

America is known as a melting pot for all cultures and multiculturalism is an evergreen topic across many different fields. From representation in popular movies, to equality of opportunity within the workplace, to[...]
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