Sky Recruitment Blog

Learn about the latest in traditional and digital marketing.

Social Media Recruitment Ads and Age Bias

How are social media ads for recruitment biased?

The ability to target consumers according to layered criteria is the core selling point of Facebook’s advertising platform. For instance, in niche fields like luxury[...]
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Recruitment Strategy: Attract passive job seekers with social media

Social media has transformed the recruiting process across the board. HR departments use social media platforms to target candidates with niche skill-sets, to sort by geographical region or demographic, and to[...]

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Digital Recruitment: A Snapshot

When compared to older methods of recruitment strategy, digital recruitment strategy is different in almost every single way. Digital tools allow companies with smaller HR departments to do more. They also allow[...]

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Work smarter, not harder: Social media recruitment

The age of Social HR is upon us!

It’s undeniable—social media is everywhere. Social media is not only the main way people share photos, organize local events, stay in touch with family, or complete payments, but it[...]

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How to Hire the Best Hourly Workers for Your Business

It's tough to attract quality hourly workers and retain them long enough to gain a substantial return on investment. It’s easy to assume there’s nothing to be done to mitigate turnover and reduce its huge drain on[...]

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Employer Branding: Think Like a Marketer, Act Like an HR Manager

In the days of the television show, Mad Men, advertising agencies created catchy jingles to promote products like cigarettes, cars and household items. But branding isn’t just for household names anymore.

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Infographic: 5 Things You Need to Know about Google for Jobs

Google is flexing its search engine dominance again. This time, it’s taking on recruitment marketing. Google for Jobs, launched in June, is garnering positive reviews and gaining momentum.

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A 5-Step Recruitment Marketing Attack Plan for Busy HR Professionals

It happens all of the time. A hiring organization uses tried-and-true methods to announce job opportunities, say posting an open position on a major job board like Indeed or LinkedIn. And that’s it. That’s all they[...]

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Video: The game is changing in recruiting. Are you ready?

The recruiting game has changed. If you aren’t ready, you’re probably missing out on some really great opportunities. In this short video, Monster explains the three critically important areas of focus in recruiting[...]

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