Curiosity—the strong desire to learn more, to connect the dots, to know the answer—is an innate quality of all people, so it makes sense that it’s a potent force in marketing.
Consumer expectations are changing. It seems like in past decades, all a company had to do was come up with a catchy jingle and suddenly they could be a mainstay in the average American household. Today, in the[...]
Mobile marketing refers to any marketing strategy that is aimed at targeting specific devices—smartphones, tablets, and other mobile devices—across multiple platforms. These include mobile-optimized websites, digital[...]
Marketers are always adjusting their strategy to suit the changing world: new trends, new technologies, and changing demand. It can be hard to keep up or know which trends are worth pursuing and it is easy to get[...]