Social proof is a psychological and social phenomenon that leads people to mimic the actions of others because of an inherent need to conform. This means that people will look to those around them when deciding on[...]
Curiosity—the strong desire to learn more, to connect the dots, to know the answer—is an innate quality of all people, so it makes sense that it’s a potent force in marketing.
Consumer expectations are changing. It seems like in past decades, all a company had to do was come up with a catchy jingle and suddenly they could be a mainstay in the average American household. Today, in the[...]
Mobile marketing refers to any marketing strategy that is aimed at targeting specific devices—smartphones, tablets, and other mobile devices—across multiple platforms. These include mobile-optimized websites, digital[...]
Marketers are always adjusting their strategy to suit the changing world: new trends, new technologies, and changing demand. It can be hard to keep up or know which trends are worth pursuing and it is easy to get[...]