---
title: Real Estate - Sky Advertising | Luxury Selling & High Net Worth Buyers
description: Luxury Selling & High Net Worth Buyers | Sky Advertising is a full-service advertising agency with over 20 years of real estate advertising experience. We specialize in luxury properties and can create a custom advertising package for you and your budget.
---

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# Sky Real Estate Blog

Learn about the latest in traditional and digital marketing.

- [Luxury Selling & High Net Worth Buyers](https://blog.skyad.com/real-estate/topic/luxury-selling-high-net-worth-buyers)

- [Advertising](https://blog.skyad.com/real-estate/topic/advertising)

- [Social Media & Digital Marketing](https://blog.skyad.com/real-estate/topic/social-media-digital-marketing)

[![](https://blog.skyad.com/hubfs/RE%20buyers%20market%20blog%20post.jpg)](https://blog.skyad.com/real-estate/real-estate-trends-its-a-buyers-market)

## [Real Estate Trends: It's a Buyer's Market](https://blog.skyad.com/real-estate/real-estate-trends-its-a-buyers-market)

The real estate market has officially shifted. And if you are on the seller’s side it isn’t in your favor. In September, the New York Times announced that Manhattan, the crème de la crème of the real estate world had\[...\]

[Read More](https://blog.skyad.com/real-estate/real-estate-trends-its-a-buyers-market)

[![](https://blog.skyad.com/hubfs/shutterstock_1031022331.jpg)](https://blog.skyad.com/real-estate/how-long-does-a-luxury-home-stay-on-market)

## [How Long does a Luxury Home stay on Market?](https://blog.skyad.com/real-estate/how-long-does-a-luxury-home-stay-on-market)

2019 has seen a slow down in the luxury home market, and properties are on the market longer than ever. A combination of rising mortgage rates, the tax code change, rapid price growth, and excess inventory has cooled\[...\]

[Read More](https://blog.skyad.com/real-estate/how-long-does-a-luxury-home-stay-on-market)

[![](https://blog.skyad.com/hubfs/RE%20Unusual%20amenities%20blog%20post.jpg)](https://blog.skyad.com/real-estate/unusual-amenities)

## [Luxury Real Estate and Unusual Amenities](https://blog.skyad.com/real-estate/unusual-amenities)

In the luxury real estate market, it can feel like each property is more extravagant than the last. Today, houses have breathtaking views, unparalleled access to a variety of lifestyles and hobbies, and are constructed\[...\]

[Read More](https://blog.skyad.com/real-estate/unusual-amenities)

[![](https://blog.skyad.com/hubfs/RE%20UHNW%20Blog%20Post.jpg)](https://blog.skyad.com/real-estate/uhnw-clients-real-estate)

## [Luxury real estate for those Who Live In Luxury: Ultra-High Net Worth Clients](https://blog.skyad.com/real-estate/uhnw-clients-real-estate)

While a small fraction of ultra-high net worth (UHNW) clients are highly visible— NBA stars, Hollywood actors, and socialites—you wouldn’t recognize most UHNW individuals walking down the street. They’re people that\[...\] 

[Read More](https://blog.skyad.com/real-estate/uhnw-clients-real-estate)

[![](https://blog.skyad.com/hubfs/RE%20Chinese%20Buyers%20Blog%20Post.jpg)](https://blog.skyad.com/real-estate/real-estate-strategy-chinese-buyers)

## [Real estate strategy: How to tap into the booming Chinese market](https://blog.skyad.com/real-estate/real-estate-strategy-chinese-buyers)

**UPDATED MARCH 5, 2020**

After years of being one of the largest sources of foreign investment in U.S. real estate, Chinese investment is slowing significantly. Between the U.S.-China trade wars, Chinese regulations, and\[...\]

[Read More](https://blog.skyad.com/real-estate/real-estate-strategy-chinese-buyers)

[![](https://blog.skyad.com/hubfs/fly%20fishing.jpg)](https://blog.skyad.com/real-estate/the-best-way-to-advertise-a-lifestyle-property)

## [The Best Way to Advertise a Lifestyle Property](https://blog.skyad.com/real-estate/the-best-way-to-advertise-a-lifestyle-property)

A [lifestyle home](https://www.forbes.com/sites/keithflamer/2017/05/31/8-homes-designed-for-8-lifestyles/#7c2945bc754a) is loosely defined as a home whose appeal is not only in its luxurious amenities, but also based on the kinds of activities that it enables. Benefits of a lifestyle home could include exhilarating\[...\]

[Read More](https://blog.skyad.com/real-estate/the-best-way-to-advertise-a-lifestyle-property)

[![](https://blog.skyad.com/hubfs/phone%2007.25.17-Real-Estate-Photography-P2-1.jpg)](https://blog.skyad.com/real-estate/a-diy-approach-to-luxury-real-estate-photography)

## [A DIY Approach to Luxury Real Estate Photography: 4 Things You Can Do Now](https://blog.skyad.com/real-estate/a-diy-approach-to-luxury-real-estate-photography)

If a picture is worth a thousand words, then you’ll want to make sure the photography you use to market your luxury real estate listing speaks to potential buyers in a memorable and intriguing way. You want to inspire\[...\]

[Read More](https://blog.skyad.com/real-estate/a-diy-approach-to-luxury-real-estate-photography)

[![](https://blog.skyad.com/hubfs/4.4.17-Real-Estate-Photography-1.jpg)](https://blog.skyad.com/real-estate/luxury-real-estate-advertising)

## [Better Photos for Luxury Real Estate Advertising Made Easy](https://blog.skyad.com/real-estate/luxury-real-estate-advertising)

The magician Amit Kalantri once said, “A photograph shouldn't be just a picture, it should be a philosophy.” Choosing a photograph for a luxury real estate advertisement isn’t simply about capturing a good image of the\[...\]

[Read More](https://blog.skyad.com/real-estate/luxury-real-estate-advertising)

[![](https://blog.skyad.com/hubfs/3.28.17-Real-Estate-Banner-Ads.jpg)](https://blog.skyad.com/real-estate/banner-ads-work-luxury-real-estate)

## [Do Banner Ads Really Work for Luxury Real Estate?](https://blog.skyad.com/real-estate/banner-ads-work-luxury-real-estate)

Cost-effective, high impact [digital marketing programs](https://blog.skyad.com/marketing/digital-advertising-basics) for your listing proposals can set you apart from your competition. But, sinking a ton of money into advertising that you’re unsure of, like banner ads, is risky.

[Read More](https://blog.skyad.com/real-estate/banner-ads-work-luxury-real-estate)

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