The real estate market has officially shifted. And if you are on the seller’s side it isn’t in your favor. In September, the New York Times announced that Manhattan, the crème de la crème of the real estate world had[...]
How Long does a Luxury Home stay on Market?
2019 has seen a slow down in the luxury home market, and properties are on the market longer than ever. A combination of rising mortgage rates, the tax code change, rapid price growth, and excess inventory has cooled[...]
Luxury Real Estate and Unusual Amenities
In the luxury real estate market, it can feel like each property is more extravagant than the last. Today, houses have breathtaking views, unparalleled access to a variety of lifestyles and hobbies, and are constructed[...]
Luxury real estate for those Who Live In Luxury: Ultra-High Net Worth Clients
While a small fraction of ultra-high net worth (UHNW) clients are highly visible— NBA stars, Hollywood actors, and socialites—you wouldn’t recognize most UHNW individuals walking down the street. They’re people that[...]
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Real estate strategy: How to tap into the booming Chinese market
UPDATED MARCH 5, 2020
After years of being one of the largest sources of foreign investment in U.S. real estate, Chinese investment is slowing significantly. Between the U.S.-China trade wars, Chinese regulations, and[...]
The Best Way to Advertise a Lifestyle Property
A lifestyle home is loosely defined as a home whose appeal is not only in its luxurious amenities, but also based on the kinds of activities that it enables. Benefits of a lifestyle home could include exhilarating[...]
A DIY Approach to Luxury Real Estate Photography: 4 Things You Can Do Now
If a picture is worth a thousand words, then you’ll want to make sure the photography you use to market your luxury real estate listing speaks to potential buyers in a memorable and intriguing way. You want to inspire[...]
Better Photos for Luxury Real Estate Advertising Made Easy
The magician Amit Kalantri once said, “A photograph shouldn't be just a picture, it should be a philosophy.” Choosing a photograph for a luxury real estate advertisement isn’t simply about capturing a good image of the[...]
Do Banner Ads Really Work for Luxury Real Estate?
Cost-effective, high impact digital marketing programs for your listing proposals can set you apart from your competition. But, sinking a ton of money into advertising that you’re unsure of, like banner ads, is risky.