Take a look at some of the tips below.
Make an eye-catching logo
The logo is the anchor point. The consumer will associate everything they know about your business with it. It’s worth the investment to get a strong logo . A cheap option is to use Crowdspring or you can commission a designer.Write a brand abstract
Write up the key qualities, voice, and look of your brand. Refer back to this document while working on your copy and creative to keep your branding consistent.
Google My Business
Google’s My Business puts your business on their maps and search engine for free. As the #1 search engine and digital map, this is a must. Take some time to update your business profile with accurate information including hours, contact information, website, and photos. You can also post updates that will appear alongside your listing. With customer reviews and basic data tracking, you can learn about your customers as well.Search Engine Optimization
There’s more you can do to land your business on the first page of search results. If you have a website (and you really should) spend a bit of time making sure each page has appropriate keywords on the page, in the url, and in the page’s tags. Above all, the pages of your website should have rich and relevant content.
Get to know the platforms
What social media do your customers use? What types of content work best on what platforms? Businesses with visual content will do better on Instagram. Facebook is a welcoming place for all B2C enterprises, with Pages that act as an auxiliary website and multiple tools for advertisement and engagement. Twitter, on the other hand, can be trickier to adapt to since it supports brief content and immediate interaction.Social Media Contests
Increase engagement and outreach by holding a giveaway on social media. Every share and follow can count as an entry into the contest.Engage on Linkedin
Linkedin is an under-utilized site, but can be a great place to network with other companies and promote your brand, especially if you’re a B2B company. You can join business groups, publish blog posts, and grow your connections.Social Media Tools
Programs like Hootsuite or Buffer gather all your social accounts into one place, making it easy to manage your social media and queue posts.Hire a social media savant
The best way to build strong social media is to have someone on your team who knows it inside and out. If that’s not you, you should consider bringing someone in.Engage with your audience
Like and reply to comments, follow people back, and start conversations. Remember to always reflect the best of your business.
Make an Infographic
Infographics are hot content -- they are informative, visually stimulating, and easy to digest. Infographics tend to get a lot of shares and engagement. Thankfully, there’s a lot of data available out there that just needs to be put into context. Do a bit of research to find data about your industry and draw up an infographic or write a blog post.Reach out to influencers
Influencers are masters at creating content for their audience. Find a niche influencer that appeals to your target audience.Segment your audience
Make sure your content gets to the right place by creating customer personas. Market segmentation is easy to do in email campaigns and will result in higher engagment.Fundamentally, marketing is about standing out from the crowd. Leverage your unique traits, get creative, and always keep an eye out for networking opportunities.