Sky Marketing Blog

Learn about the latest in traditional and digital marketing.

How Often Should I Post On My Blog?

Blogging is a key component of content marketing strategies. Unlike the content you run on social media sites, a blog article hosted on your website increases more organic traffic has greater longevity and has no[...]

Read More

Want to Improve your Instagram Reach? Here's How

In the past few years, Instagram has become a favorite marketing channel. People like Instagram because its visually-driven platform is favorable to advertisers, and channels like IGTV and Stories boast massive[...]

Read More

What's the Best Time to Send an Email?

Email is one of the most reliable, tried-and-true marketing channels. Because marketing professionals know email is hugely valuable, it’s an incredibly competitive. Customers have become more fickle as their inboxes[...]

Read More

2020 Marketing Trends

For marketing professionals, a new year is the perfect time to regroup and take stock of what new transformations will define marketing in 2020 and beyond. Marketing is constantly in flux, and success in this field[...]

Read More

Advertising on Amazon: What You Need to Know

Amazon is now the third-largest online advertising platform, after Facebook in second place and Google at number one. While Amazon isn’t on the same scale as Facebook and Google, it is growing faster than expected.[...]

Read More

De-mystify Landing Pages

A landing page is a designated webpage where potential customers 'land' after clicking an advertisement. Landing pages are simple enough in theory, but as with any aspect of digital marketing, the devil is in the[...]

Read More

Marketing Strategy: Tap into YouTube Revenue

YouTube is huge. Five billion videos are watched every day and 1.9 billion users log in every month. People all over the world are using YouTube, and it’s a marketer’s dream to tap into that audience and revenue[...]

Read More

Marketing Strategy: Facebook Live

Over the past three years, Facebook has made a substantial pivot to video. It will become an exclusively video-based platform within five years.  Facebook Live is a live streaming feature on Facebook in which[...]

Read More

Don't Neglect Your Keyword Research

As Google continues to update its search algorithms, it's important to stay on top of your keyword research to improve your search rank. Researching keywords is an essential part of any SEO strategy—if you want to[...]

Read More

Recent Posts