Sky Marketing Blog

Learn about the latest in traditional and digital marketing.

Are You Earning Earned Media?

For any marketing professional, earned media is perhaps the most coveted, but most challenging kind of marketing. Earned media is publicity that you didn’t pay for—this includes customer testimonials, press coverage,[...]

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SEM or Search Engine Marketing: What You Need to Know

With all the talk about Search Engine Optimization (SEO), the closely related Search Engine Marketing (SEM) can be often overlooked. In many ways, SEO is more challenging and nebulous: building your organic reach is[...]

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YouTube Ads: Getting Started

Video marketing has quickly become the centerpiece of digital marketing. It’s the most engaging content form online, and shrinking production costs have lowered the barrier of entry. Businesses of all sizes can[...]

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Social Proof: What You Need to Know

Social proof is a psychological and social phenomenon that leads people to mimic the actions of others because of an inherent need to conform. This means that people will look to those around them when deciding on[...]

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What are Google Rich Snippets?

Google is the #1 search engine in the world for its impressive ability to rank results. Back in the day, all search results looked more or less the same: a header, a URL, and preview text. Now, not all search results[...]

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Want to Improve your Social Video?

With video growing across social media platforms, marketers are investing in strong social video content. Marketers who use video grow revenue 49% faster than those who don’t, and see more traffic and strong[...]

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Are You Taking Advantage of LinkedIn Ad Campaigns?

Most people think of LinkedIn as a place to browse job listings and network with peers in their field. But the platform can do so much more. In recent years, savvy marketing departments have used LinkedIn as a[...]

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Optimize Your Facebook Advertising Costs

Facebook boasts one of the most sophisticated advertising platforms for marketers. With its incredible demographic targeting tools, the ability to create custom audiences, re-targeting tools, and informative[...]

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Is A/B Testing Really Worth It?

Not even the savviest marketing experts can identify what will yield the most engagement with 100% certainty. Some marketers skip the testing stage, and proceed based on intuition, what has worked in the past, or try[...]

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