Sky Marketing Blog

Learn about the latest in traditional and digital marketing.

Leading and Managing the Pandemic Transition

The past few months have been a series of rapid changes, from stay at home orders to social distancing and huge workplace interruptions. Unlike major changes that are normal for a workplace, such as a merger, the[...]

Read More

Why You Need to Keep Advertising During a Slowdown

With an economic slowdown, and a possible recession, the first instinct is to cut expenses right and left. However, time and time again it’s shown that if you stop advertising, you’re going to lose out in the long[...]

Read More

How to Use Instagram Stories to Promote Your Business

Instagram has emerged as a powerful digital marketing tool over the past decade. There’s a lot to love about Instagram. It's a visually driven platform it’s developed a variety of ad placement options expanding into[...]

Read More

How Often Should I Post On My Blog?

Blogging is a key component of content marketing strategies. Unlike the content you run on social media sites, a blog article hosted on your website increases more organic traffic has greater longevity and has no[...]

Read More

Want to Improve your Instagram Reach? Here's How

In the past few years, Instagram has become a favorite marketing channel. People like Instagram because its visually-driven platform is favorable to advertisers, and channels like IGTV and Stories boast massive[...]

Read More

What's the Best Time to Send an Email?

Email is one of the most reliable, tried-and-true marketing channels. Because marketing professionals know email is hugely valuable, it’s an incredibly competitive. Customers have become more fickle as their inboxes[...]

Read More

2020 Marketing Trends

For marketing professionals, a new year is the perfect time to regroup and take stock of what new transformations will define marketing in 2020 and beyond. Marketing is constantly in flux, and success in this field[...]

Read More

Advertising on Amazon: What You Need to Know

Amazon is now the third-largest online advertising platform, after Facebook in second place and Google at number one. While Amazon isn’t on the same scale as Facebook and Google, it is growing faster than expected.[...]

Read More

De-mystify Landing Pages

A landing page is a designated webpage where potential customers 'land' after clicking an advertisement. Landing pages are simple enough in theory, but as with any aspect of digital marketing, the devil is in the[...]

Read More

Recent Posts