Sky Marketing Blog

Your digital marketing has finally paid off — customers are clicking through on your CTAs, your organic traffic has increased, and people are exploring your website. Now what?

Content marketing is a long-term strategy. When utilized properly, it can increase brand awareness and trust in an audience, and grow organic traffic. But when it doesn’t adapt to the times, it can drive your audience[...]

The past few months have been a series of rapid changes, from stay at home orders to social distancing and huge workplace interruptions. Unlike major changes that are normal for a workplace, such as a merger, the[...]

With an economic slowdown, and a possible recession, the first instinct is to cut expenses right and left. However, time and time again it’s shown that if you stop advertising, you’re going to lose out in the long run.[...]

Instagram has emerged as a powerful digital marketing tool over the past decade. There’s a lot to love about Instagram. It's a visually driven platform it’s developed a variety of ad placement options expanding into[...]

Blogging is a key component of content marketing strategies. Unlike the content you run on social media sites, a blog article hosted on your website increases more organic traffic has greater longevity and has no format[...]

In the past few years, Instagram has become a favorite marketing channel. People like Instagram because its visually-driven platform is favorable to advertisers, and channels like IGTV and Stories boast massive audience[...]

Email is one of the most reliable, tried-and-true marketing channels. Because marketing professionals know email is hugely valuable, it’s an incredibly competitive. Customers have become more fickle as their inboxes are[...]

For marketing professionals, a new year is the perfect time to regroup and take stock of what new transformations will define marketing in 2020 and beyond. Marketing is constantly in flux, and success in this field[...]