Sky Marketing Blog

Learn about the latest in traditional and digital marketing.

De-mystify Landing Pages

A landing page is a designated webpage where potential customers 'land' after clicking an advertisement. Landing pages are simple enough in theory, but as with any aspect of digital marketing, the devil is in the[...]

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Marketing Strategy: Tap into YouTube Revenue

YouTube is huge. Five billion videos are watched every day and 1.9 billion users log in every month. People all over the world are using YouTube, and it’s a marketer’s dream to tap into that audience and revenue[...]

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Marketing Strategy: Facebook Live

Over the past three years, Facebook has made a substantial pivot to video. It will become an exclusively video-based platform within five years.  Facebook Live is a live streaming feature on Facebook in which[...]

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SEM or Search Engine Marketing: What You Need to Know

With all the talk about Search Engine Optimization (SEO), the closely related Search Engine Marketing (SEM) can be often overlooked. In many ways, SEO is more challenging and nebulous: building your organic reach is[...]

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What are Google Rich Snippets?

Google is the #1 search engine in the world for its impressive ability to rank results. Back in the day, all search results looked more or less the same: a header, a URL, and preview text. Now, not all search results[...]

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Want to Improve your Social Video?

With video growing across social media platforms, marketers are investing in strong social video content. Marketers who use video grow revenue 49% faster than those who don’t, and see more traffic and strong[...]

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Are You Taking Advantage of LinkedIn Ad Campaigns?

Most people think of LinkedIn as a place to browse job listings and network with peers in their field. But the platform can do so much more. In recent years, savvy marketing departments have used LinkedIn as a[...]

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Is A/B Testing Really Worth It?

Not even the savviest marketing experts can identify what will yield the most engagement with 100% certainty. Some marketers skip the testing stage, and proceed based on intuition, what has worked in the past, or try[...]

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What you need to know about Brand Evangelism

Brand evangelists are your customer superfans. What sets them apart from other customers is their willingness to spread the word about your products and brand. They are lauding your products to friends, coming to[...]

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