Google is the #1 search engine in the world for its impressive ability to rank results. Back in the day, all search results looked more or less the same: a header, a URL, and preview text. Now, not all search results[...]
Most people think of LinkedIn as a place to browse job listings and network with peers in their field. But the platform can do so much more. In recent years, savvy marketing departments have used LinkedIn as a[...]
If you aren’t providing ALT text for your images, you’re missing out on a lot of organic traffic to your website and impairing your user experience. Search engine optimization (SEO) is essential for bringing up your[...]
For the past few years, brands, platforms, and media outlets have announced their pivot-to-video to mixed reactions. The data is in: video is no joke, and it’s here to stay.