Out of home advertisements are everywhere, from highway billboards to urban centers and public transportation. In an age where online media is king, OOH is seeing growth and innovation.
For the past few years, brands, platforms, and media outlets have announced their pivot-to-video to mixed reactions. The data is in: video is no joke, and it’s here to stay.
Curiosity—the strong desire to learn more, to connect the dots, to know the answer—is an innate quality of all people, so it makes sense that it’s a potent force in marketing.
Consumer expectations are changing. It seems like in past decades, all a company had to do was come up with a catchy jingle and suddenly they could be a mainstay in the average American household. Today, in the[...]