Sky Marketing Blog

Learn about the latest in traditional and digital marketing.

SEM or Search Engine Marketing: What You Need to Know

With all the talk about Search Engine Optimization (SEO), the closely related Search Engine Marketing (SEM) can be often overlooked. In many ways, SEO is more challenging and nebulous: building your organic reach is[...]

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What are Google Rich Snippets?

Google is the #1 search engine in the world for its impressive ability to rank results. Back in the day, all search results looked more or less the same: a header, a URL, and preview text. Now, not all search results[...]

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Want to Improve your Social Video?

With video growing across social media platforms, marketers are investing in strong social video content. Marketers who use video grow revenue 49% faster than those who don’t, and see more traffic and strong[...]

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Are You Taking Advantage of LinkedIn Ad Campaigns?

Most people think of LinkedIn as a place to browse job listings and network with peers in their field. But the platform can do so much more. In recent years, savvy marketing departments have used LinkedIn as a[...]

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Is A/B Testing Really Worth It?

Not even the savviest marketing experts can identify what will yield the most engagement with 100% certainty. Some marketers skip the testing stage, and proceed based on intuition, what has worked in the past, or try[...]

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What you need to know about Brand Evangelism

Brand evangelists are your customer superfans. What sets them apart from other customers is their willingness to spread the word about your products and brand. They are lauding your products to friends, coming to[...]

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Image SEO: Do you really need alt text for images?

If you aren’t providing ALT text for your images, you’re missing out on a lot of organic traffic to your website and impairing your user experience. Search engine optimization (SEO) is essential for bringing up your[...]

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Out of Home Advertising is Stronger than Ever

Out of home advertisements are everywhere, from highway billboards to urban centers and public transportation. In an age where online media is king, OOH is seeing growth and innovation.

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What You Need to Know About Video Marketing Strategy

For the past few years, brands, platforms, and media outlets have announced their pivot-to-video to mixed reactions. The data is in: video is no joke, and it’s here to stay. Video boasts higher engagement numbers[...]

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