Your digital marketing has finally paid off — customers are clicking through on your CTAs, your organic traffic has increased, and people are exploring your website. Now what?
2020 Marketing Trends
For marketing professionals, a new year is the perfect time to regroup and take stock of what new transformations will define marketing in 2020 and beyond. Marketing is constantly in flux, and success in this field[...]
Advertising on Amazon: What You Need to Know
Amazon is now the third-largest online advertising platform, after Facebook in second place and Google at number one. While Amazon isn’t on the same scale as Facebook and Google, it is growing faster than expected. In[...]
De-mystify Landing Pages
A landing page is a designated webpage where potential customers 'land' after clicking an advertisement. Landing pages are simple enough in theory, but as with any aspect of digital marketing, the devil is in the[...]
Marketing Strategy: Tap into YouTube Revenue
YouTube is huge. Five billion videos are watched every day and 1.9 billion users log in every month. People all over the world are using YouTube, and it’s a marketer’s dream to tap into that audience and revenue stream.
Marketing Strategy: Facebook Live
Over the past three years, Facebook has made a substantial pivot to video. It will become an exclusively video-based platform within five years. Facebook Live is a live streaming feature on Facebook in which individual[...]
SEM or Search Engine Marketing: What You Need to Know
With all the talk about Search Engine Optimization (SEO), the closely related Search Engine Marketing (SEM) can be often overlooked. In many ways, SEO is more challenging and nebulous: building your organic reach is a[...]
What are Google Rich Snippets?
Google is the #1 search engine in the world for its impressive ability to rank results. Back in the day, all search results looked more or less the same: a header, a URL, and preview text. Now, not all search results[...]
Want to Improve your Social Video?
With video growing across social media platforms, marketers are investing in strong social video content. Marketers who use video grow revenue 49% faster than those who don’t, and see more traffic and strong conversions.