Sky Marketing Blog

Learn about the latest in traditional and digital marketing.

Are You Taking Advantage of LinkedIn Ad Campaigns?

Most people think of LinkedIn as a place to browse job listings and network with peers in their field. But the platform can do so much more. In recent years, savvy marketing departments have used LinkedIn as a[...]

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What is integrated marketing communications?

At its core, integrated marketing communications (IMC) is a simple but powerful concept. Recently, Forbes called it more important than ever. IMC is the strategy of maintaining a thematic message across different[...]

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Why Facebook is Good for Advertisers + 5 Tips for a Successful Ad Campaign

From food trucks and shoe repair shops to luxury real estate sales and recruitment marketing, your online presence is vital to your business. It’s difficult to think of any business that doesn’t need an online[...]

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Email Marketing: Spice it Up with Personalization

If you aren’t emailing, you aren’t living. Well, you’re probably alive, but you’re definitely not maximizing your marketing potential. It’s not just millennials who live their entire lives online. People of all ages[...]

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Digital Advertising Basics: What You Should Know

As far back as I can remember, there have been ads all over the internet. Digital advertising has come a long way since the days of those annoying static banners that showed little if any, creativity. Most of those[...]

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Digital Campaigns: Getting to Know Them

When setting up digital campaigns, there are a number of things to ask for and understand. Words and acronyms like impressions, CTR, UTM, geo-targeting or re-targeting might sound confusing and daunting at first, but[...]

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