Brand evangelists are your customer superfans. What sets them apart from other customers is their willingness to spread the word about your products and brand. They are lauding your products to friends, coming to your[...]
Image SEO: Do you really need alt text for images?
If you aren’t providing ALT text for your images, you’re missing out on a lot of organic traffic to your website and impairing your user experience. Search engine optimization (SEO) is essential for bringing up your[...]
Four essential elements for your marketing strategy
Marketers are always adjusting their strategy to suit the changing world: new trends, new technologies, and changing demand. It can be hard to keep up or know which trends are worth pursuing and it is easy to get[...]
Marketing Tips for Small Businesses
When you run a small business, every minute of your time is precious. Marketing is crucial for business growth, but with limited resources you have to be strategic about what you pour your time and effort into.[...]
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Nurture leads along the purchase funnel
With a variety of marketing channels to address your audience, it can be tricky to know what marketing strategies to implement when. While profit is often the ultimate goal, it’s important to consider how to market to[...]
Market Segmentation - Why it Works
You know that your customers are not all the same, and how you address their differences and commonalities is a crucial part of your business strategy. That’s where marketing segmentation comes in.
Is your Marketing Objective SMART?
A strong marketing objective is the key to any successful marketing campaign. Before you develop your marketing strategy, you have to establish a clear and coherent goal, whether increasing market share or improving[...]