With an economic slowdown, and a possible recession, the first instinct is to cut expenses right and left. However, time and time again it’s shown that if you stop advertising, you’re going to lose out in the long run.[...]
Are You Taking Advantage of LinkedIn Ad Campaigns?
Most people think of LinkedIn as a place to browse job listings and network with peers in their field. But the platform can do so much more. In recent years, savvy marketing departments have used LinkedIn as a primary[...]
Is your Marketing Objective SMART?
A strong marketing objective is the key to any successful marketing campaign. Before you develop your marketing strategy, you have to establish a clear and coherent goal, whether increasing market share or improving[...]
How to communicate power, trust and confidence with a logo
A logo says a thousand words about the brand it represents. Love, joy, excitement, arrogance, aggression and much more can be expressed whether you intend it or not. Failure to know why or how logos trigger various[...]
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Why Facebook is Good for Advertisers + 5 Tips for a Successful Ad Campaign
From food trucks and shoe repair shops to luxury real estate sales and recruitment marketing, your online presence is vital to your business. It’s difficult to think of any business that doesn’t need an online presence[...]
Digital Advertising Basics: What You Should Know
As far back as I can remember, there have been ads all over the internet. Digital advertising has come a long way since the days of those annoying static banners that showed little if any, creativity. Most of those ads[...]