Marketers are always adjusting their strategy to suit the changing world: new trends, new technologies, and changing demand. It can be hard to keep up or know which trends are worth pursuing and it is easy to get[...]
Marketing strategy: Facebook changed, now what?
Last January, Mark Zuckerberg announced huge changes for the Facebook News Feed algorithm. In his summary of the Facebook changes, Zuckerberg said “[Facebook] has a responsibility to make sure [their] services … are[...]
Marketing to Generation Z: What you need to know
What is Gen Z?
Gen Z is anyone born after 1995. Gen Z'ers have grown up with the internet as a fact of life. Their smartphones are natural extensions of themselves. They sniff out inauthenticity in milliseconds. If they[...]