It all began with a pencil and a little girl named Kaylie who lives in New Jersey. Kaylie asked her mother, Dinora, for a new pencil. From this simple question Kaylie’s Foundation was born. Its mission is to provide[...]
Market research: What You Need to Know
Consumers today conduct research on potential purchases as though it were second nature. Think about your recent purchases, large or small—isn’t your instinct to enter a few competing brands into a search engine and[...]
Improve your Marketing Strategy with Curiosity Marketing
Curiosity—the strong desire to learn more, to connect the dots, to know the answer—is an innate quality of all people, so it makes sense that it’s a potent force in marketing.