In the past few years, Instagram has become a favorite marketing channel. People like Instagram because its visually-driven platform is favorable to advertisers, and channels like IGTV and Stories boast massive audience[...]
Organic Search vs. PPC
Successful lead generation in digital marketing is heavily dependent on search engines and social media. Google accounts for over 90% of all web-traffic, while over 70% of the U.S. population uses social media in some[...]
Marketing strategy: Facebook changed, now what?
Last January, Mark Zuckerberg announced huge changes for the Facebook News Feed algorithm. In his summary of the Facebook changes, Zuckerberg said “[Facebook] has a responsibility to make sure [their] services … are[...]
6 Fun Content Ideas to Grow Your Social Media Following
Social media marketing is not just about slapping up a static company page. You have to give it some life. The key word here is ‘social.’
Why Facebook is Good for Advertisers + 5 Tips for a Successful Ad Campaign
From food trucks and shoe repair shops to luxury real estate sales and recruitment marketing, your online presence is vital to your business. It’s difficult to think of any business that doesn’t need an online presence[...]
Digital Campaigns: Getting to Know Them
When setting up digital campaigns, there are a number of things to ask for and understand. Words and acronyms like impressions, CTR, UTM, geo-targeting or re-targeting might sound confusing and daunting at first, but[...]
Sky Launches New Website Design & Blog
New Website Design - Built By and For the Sky Team
We’re soaring here at Sky with our newly designed website! We officially launched our new website and blog. Here’s a highlight of what we’re excited about at skyad.com.