For any marketing professional, earned media is perhaps the most coveted, but most challenging kind of marketing. Earned media is publicity that you didn’t pay for—this includes customer testimonials, press coverage,[...]
With all the talk about Search Engine Optimization (SEO), the closely related Search Engine Marketing (SEM) can be often overlooked. In many ways, SEO is more challenging and nebulous: building your organic reach is[...]
If you aren’t providing ALT text for your images, you’re missing out on a lot of organic traffic to your website and impairing your user experience. Search engine optimization (SEO) is essential for bringing up your[...]
For the past few years, brands, platforms, and media outlets have announced their pivot-to-video to mixed reactions. The data is in: video is no joke, and it’s here to stay.