Sky Marketing Blog

Content marketing is a long-term strategy. When utilized properly, it can increase brand awareness and trust in an audience, and grow organic traffic. But when it doesn’t adapt to the times, it can drive your audience[...]

Instagram has emerged as a powerful digital marketing tool over the past decade. There’s a lot to love about Instagram. It's a visually driven platform it’s developed a variety of ad placement options expanding into[...]

Email is one of the most reliable, tried-and-true marketing channels. Because marketing professionals know email is hugely valuable, it’s an incredibly competitive. Customers have become more fickle as their inboxes are[...]

For marketing professionals, a new year is the perfect time to regroup and take stock of what new transformations will define marketing in 2020 and beyond. Marketing is constantly in flux, and success in this field[...]

A landing page is a designated webpage where potential customers 'land' after clicking an advertisement. Landing pages are simple enough in theory, but as with any aspect of digital marketing, the devil is in the[...]

Over the past three years, Facebook has made a substantial pivot to video. It will become an exclusively video-based platform within five years. Facebook Live is a live streaming feature on Facebook in which individual[...]

As Google continues to update its search algorithms, it's important to stay on top of your keyword research to improve your search rank. Researching keywords is an essential part of any SEO strategy—if you want to place[...]

For any marketing professional, earned media is perhaps the most coveted, but most challenging kind of marketing. Earned media is publicity that you didn’t pay for—this includes customer testimonials, press coverage,[...]

With all the talk about Search Engine Optimization (SEO), the closely related Search Engine Marketing (SEM) can be often overlooked. In many ways, SEO is more challenging and nebulous: building your organic reach is a[...]