Sky Marketing Blog

Learn about the latest in traditional and digital marketing.

Are You Earning Earned Media?

For any marketing professional, earned media is perhaps the most coveted, but most challenging kind of marketing. Earned media is publicity that you didn’t pay for—this includes customer testimonials, press coverage,[...]

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SEM or Search Engine Marketing: What You Need to Know

With all the talk about Search Engine Optimization (SEO), the closely related Search Engine Marketing (SEM) can be often overlooked. In many ways, SEO is more challenging and nebulous: building your organic reach is[...]

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YouTube Ads: Getting Started

Video marketing has quickly become the centerpiece of digital marketing. It’s the most engaging content form online, and shrinking production costs have lowered the barrier of entry. Businesses of all sizes can[...]

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What you need to know about Brand Evangelism

Brand evangelists are your customer superfans. What sets them apart from other customers is their willingness to spread the word about your products and brand. They are lauding your products to friends, coming to[...]

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Image SEO: Do you really need alt text for images?

If you aren’t providing ALT text for your images, you’re missing out on a lot of organic traffic to your website and impairing your user experience. Search engine optimization (SEO) is essential for bringing up your[...]

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Out of Home Advertising is Stronger than Ever

Out of home advertisements are everywhere, from highway billboards to urban centers and public transportation. In an age where online media is king, OOH is seeing growth and innovation.

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What You Need to Know About Video Marketing Strategy

For the past few years, brands, platforms, and media outlets have announced their pivot-to-video to mixed reactions. The data is in: video is no joke, and it’s here to stay. Video boasts higher engagement numbers[...]

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2019 Marketing Trends

It’s a new year, so it’s time to look at what 2019 has in store for marketing. Following the trend from previous years, digital marketing, content marketing, and video are on the rise. Check out the marketing[...]

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More changes on Facebook

 It’s been a tumultuous year for Facebook. Over the past twelve months, the company has been mired in various scandals, dealing with critique from various policy think-tanks, publications, and even the U.S. Congress.[...]

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