Sky Marketing Blog

For marketing professionals, a new year is the perfect time to regroup and take stock of what new transformations will define marketing in 2020 and beyond. Marketing is constantly in flux, and success in this field[...]

A landing page is a designated webpage where potential customers 'land' after clicking an advertisement. Landing pages are simple enough in theory, but as with any aspect of digital marketing, the devil is in the[...]

Over the past three years, Facebook has made a substantial pivot to video. It will become an exclusively video-based platform within five years.  Facebook Live is a live streaming feature on Facebook in which[...]

As Google continues to update its search algorithms, it's important to stay on top of your keyword research to improve your search rank. Researching keywords is an essential part of any SEO strategy—if you want to[...]

For any marketing professional, earned media is perhaps the most coveted, but most challenging kind of marketing. Earned media is publicity that you didn’t pay for—this includes customer testimonials, press coverage,[...]

With all the talk about Search Engine Optimization (SEO), the closely related Search Engine Marketing (SEM) can be often overlooked. In many ways, SEO is more challenging and nebulous: building your organic reach is[...]

Video marketing has quickly become the centerpiece of digital marketing. It’s the most engaging content form online, and shrinking production costs have lowered the barrier of entry. Businesses of all sizes can[...]

Brand evangelists are your customer superfans. What sets them apart from other customers is their willingness to spread the word about your products and brand. They are lauding your products to friends, coming to[...]

If you aren’t providing ALT text for your images, you’re missing out on a lot of organic traffic to your website and impairing your user experience. Search engine optimization (SEO) is essential for bringing up your[...]