Over the past three years, Facebook has made a substantial pivot to video. It will become an exclusively video-based platform within five years. Facebook Live is a live streaming feature on Facebook in which individual[...]
Optimize Your Facebook Advertising Costs
Facebook boasts one of the most sophisticated advertising platforms for marketers. With its incredible demographic targeting tools, the ability to create custom audiences, re-targeting tools, and informative analytics,[...]
Using Facebook Ads to Increase Conversions
Facebook Ads is one of the most powerful tools available for digital marketing. For many years, marketers have considered it mainly as a branding tool—optimized to grow your audience, bolster your brand’s reputation,[...]
More changes on Facebook
It’s been a tumultuous year for Facebook. Over the past twelve months, the company has been mired in various scandals, dealing with critique from various policy think-tanks, publications, and even the U.S. Congress. In[...]
Take Advantage of Facebook Dynamic Ads
All marketers aim to get their messages to the right people at the right time for maximum effect. In recent years, algorithms have been used to address the challenge of delivering these high impact messages. Automatic[...]
Marketing Strategy: Make Facebook work for you
Why use Facebook ads?
With upwards of 1 billion users daily, it’s a no-brainer why advertisers would want to build their brand by placing ads on Facebook. Facebook is a perfect platform for the core aspects of your 2018[...]
Marketing strategy: Facebook changed, now what?
Last January, Mark Zuckerberg announced huge changes for the Facebook News Feed algorithm. In his summary of the Facebook changes, Zuckerberg said “[Facebook] has a responsibility to make sure [their] services … are[...]
Why Facebook is Good for Advertisers + 5 Tips for a Successful Ad Campaign
From food trucks and shoe repair shops to luxury real estate sales and recruitment marketing, your online presence is vital to your business. It’s difficult to think of any business that doesn’t need an online presence[...]