Sky Marketing Blog

Learn about the latest in traditional and digital marketing.

Is A/B Testing Really Worth It?

Not even the savviest marketing experts can identify what will yield the most engagement with 100% certainty. Some marketers skip the testing stage, and proceed based on intuition, what has worked in the past, or try[...]

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The B2B Sales Journey Has Changed...Now What?

Effective B2B marketing results in a short, intuitive, and efficient journey that ends with a sale. Although marketers today have numerous tools at their disposal for B2B marketing, many have not succeeded in[...]

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