Sky Marketing Blog

 It’s been a tumultuous year for Facebook. Over the past twelve months, the company has been mired in various scandals, dealing with critique from various policy think-tanks, publications, and even the U.S. Congress.[...]

Email marketing remains a tried-and-true method for customer acquisition and lead generation. The numbers don’t lie: people check their email more than any other mode of communication, and email marketing is at least

All marketers aim to get their messages to the right people at the right time for maximum effect. In recent years, algorithms have been used to address the challenge of delivering these high impact messages.[...]

It all began with a pencil and a little girl named Kaylie who lives in New Jersey. Kaylie asked her mother, Dinora, for a new pencil. From this simple question Kaylie’s Foundation was born. Its mission is to provide[...]

Consumers today conduct research on potential purchases as though it were second nature. Think about your recent purchases, large or small—isn’t your instinct to enter a few competing brands into a search engine and[...]

Curiosity—the strong desire to learn more, to connect the dots, to know the answer—is an innate quality of all people, so it makes sense that it’s a potent force in marketing.

With 500 million daily users and 800 million monthly users, it's no wonder that businesses take Instagram seriously. Instagram combines the advertising power of Facebook, which acquired Instagram in 2012, and a[...]

The internet is full of potential consumers. However, the web is also hyper-competitive. Over time, audiences have become more fickle, demanding more from brands, and ever-sparing with their attention span. In this[...]

Consumer expectations are changing. It seems like in past decades, all a company had to do was come up with a catchy jingle and suddenly they could be a mainstay in the average American household. Today, in the[...]