Sky Marketing Blog

Learn about the latest in traditional and digital marketing.

Image SEO: Do you really need alt text for images?

If you aren’t providing ALT text for your images, you’re missing out on a lot of organic traffic to your website and impairing your user experience. Search engine optimization (SEO) is essential for bringing up your[...]

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Out of Home Advertising is Stronger than Ever

Out of home advertisements are everywhere, from highway billboards to urban centers and public transportation. In an age where online media is king, OOH is seeing growth and innovation.

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What You Need to Know About Video Marketing Strategy

For the past few years, brands, platforms, and media outlets have announced their pivot-to-video to mixed reactions. The data is in: video is no joke, and it’s here to stay. Video boasts higher engagement numbers[...]

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2019 Marketing Trends

It’s a new year, so it’s time to look at what 2019 has in store for marketing. Following the trend from previous years, digital marketing, content marketing, and video are on the rise. Check out the marketing[...]

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More changes on Facebook

 It’s been a tumultuous year for Facebook. Over the past twelve months, the company has been mired in various scandals, dealing with critique from various policy think-tanks, publications, and even the U.S. Congress.[...]

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Email Marketing Best Practices

Email marketing remains a tried-and-true method for customer acquisition and lead generation. The numbers don’t lie: people check their email more than any other mode of communication, and email marketing is at least

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Take Advantage of Facebook Dynamic Ads

All marketers aim to get their messages to the right people at the right time for maximum effect. In recent years, algorithms have been used to address the challenge of delivering these high impact messages.[...]

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Kaylie's Foundation Helps Children Across Latin America

It all began with a pencil and a little girl named Kaylie who lives in New Jersey. Kaylie asked her mother, Dinora, for a new pencil. From this simple question Kaylie’s Foundation was born. Its mission is to provide[...]

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Market research: What You Need to Know

Consumers today conduct research on potential purchases as though it were second nature. Think about your recent purchases, large or small—isn’t your instinct to enter a few competing brands into a search engine and[...]

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