Sky Marketing Blog

Facebook boasts one of the most sophisticated advertising platforms for marketers. With its incredible demographic targeting tools, the ability to create custom audiences, re-targeting tools, and informative[...]

Not even the savviest marketing experts can identify what will yield the most engagement with 100% certainty. Some marketers skip the testing stage, and proceed based on intuition, what has worked in the past, or try[...]

Effective B2B marketing results in a short, intuitive, and efficient journey that ends with a sale. Although marketers today have numerous tools at their disposal for B2B marketing, many have not succeeded in[...]

Facebook Ads is one of the most powerful tools available for digital marketing. For many years, marketers have considered it mainly as a branding tool—optimized to grow your audience, bolster your brand’s reputation,[...]

Brand evangelists are your customer superfans. What sets them apart from other customers is their willingness to spread the word about your products and brand. They are lauding your products to friends, coming to[...]

If you aren’t providing ALT text for your images, you’re missing out on a lot of organic traffic to your website and impairing your user experience. Search engine optimization (SEO) is essential for bringing up your[...]

Out of home advertisements are everywhere, from highway billboards to urban centers and public transportation. In an age where online media is king, OOH is seeing growth and innovation.

For the past few years, brands, platforms, and media outlets have announced their pivot-to-video to mixed reactions. The data is in: video is no joke, and it’s here to stay. Video boasts higher engagement numbers[...]

It’s a new year, so it’s time to look at what 2019 has in store for marketing. Following the trend from previous years, digital marketing, content marketing, and video are on the rise. Check out the marketing[...]