--- title: Marketing - Sky Advertising (2) description: Sky Advertising is a full service agency for any marketing needs on any budget. (2) --- [![Sky Advertising](https://blog.skyad.com/hs-fs/hubfs/SkyAdvertising%20-Jun2017/Images/skyLogo.png?width=246&height=245&name=skyLogo.png "Sky Advertising")](http://www.skyad.com/) - [About Us](http://www.skyad.com/#skyway) - [Strategy](http://www.skyad.com/#meetyourgoals) - [Solutions](http://www.skyad.com/#solutions) - [Team](http://www.skyad.com/#ourTeam) - [Portfolio](http://www.skyad.com/#portfolio) - [Blog](http://www.skyad.com/#) - [Real Estate](http://www.skyad.com/blog/real-estate/) - [Recruitment](http://www.skyad.com/blog/recruitment/) - [Marketing](http://www.skyad.com/blog/marketing-2/) - [Contact Us](http://www.skyad.com/#contactus) # Sky Marketing Blog Learn about the latest in traditional and digital marketing. - [Digital Advertising](https://blog.skyad.com/marketing/topic/digital-advertising) - [Social Media](https://blog.skyad.com/marketing/topic/social-media) [![](https://blog.skyad.com/hubfs/MK%20Amazon%20ads%20blog%20post.jpg)](https://blog.skyad.com/marketing/advertising-on-amazon-what-you-need-to-know) ## [Advertising on Amazon: What You Need to Know](https://blog.skyad.com/marketing/advertising-on-amazon-what-you-need-to-know) Amazon is now the third-largest online advertising platform, after Facebook in second place and Google at number one. While Amazon isn’t on the same scale as Facebook and Google, it is growing faster than expected. In\[...\] [Read More](https://blog.skyad.com/marketing/advertising-on-amazon-what-you-need-to-know) [![](https://blog.skyad.com/hubfs/Mk%20Landing%20pages%20blog%20post.jpg)](https://blog.skyad.com/marketing/de-mystify-landing-pages) ## [De-mystify Landing Pages](https://blog.skyad.com/marketing/de-mystify-landing-pages) A landing page is a designated webpage where potential customers 'land' after clicking an advertisement. Landing pages are simple enough in theory, but as with any aspect of digital marketing, the devil is in the\[...\] [Read More](https://blog.skyad.com/marketing/de-mystify-landing-pages) [![](https://blog.skyad.com/hubfs/MK%20YouTube%20ads%20blog%20post.jpg)](https://blog.skyad.com/marketing/marketing-strategy-tap-into-youtube-revenue) ## [Marketing Strategy: Tap into YouTube Revenue](https://blog.skyad.com/marketing/marketing-strategy-tap-into-youtube-revenue) YouTube is huge. Five billion videos are watched every day and 1.9 billion users log in every month. People all over the world are using YouTube, and it’s a marketer’s dream to tap into that audience and revenue stream. [Read More](https://blog.skyad.com/marketing/marketing-strategy-tap-into-youtube-revenue) [![](https://blog.skyad.com/hubfs/MK%20FB%20Live%20blog%20post.jpg)](https://blog.skyad.com/marketing/marketing-strategy-facebook-live) ## [Marketing Strategy: Facebook Live](https://blog.skyad.com/marketing/marketing-strategy-facebook-live) Over the past three years, Facebook has made a substantial pivot to video. It will become an exclusively video-based platform within five years. Facebook Live is a live streaming feature on Facebook in which individual\[...\] [Read More](https://blog.skyad.com/marketing/marketing-strategy-facebook-live) [![](https://blog.skyad.com/hubfs/MK%20Keyword%20blog%20post.jpg)](https://blog.skyad.com/marketing/dont-neglect-your-keyword-research) ## [Don't Neglect Your Keyword Research](https://blog.skyad.com/marketing/dont-neglect-your-keyword-research) As Google continues to update its search algorithms, it's important to stay on top of your keyword research to improve your search rank. Researching keywords is an essential part of any SEO strategy—if you want to place\[...\] [Read More](https://blog.skyad.com/marketing/dont-neglect-your-keyword-research) [![](https://blog.skyad.com/hubfs/MK%20Earned%20media%20blog%20post.jpg)](https://blog.skyad.com/marketing/are-you-earning-earned-media) ## [Are You Earning Earned Media?](https://blog.skyad.com/marketing/are-you-earning-earned-media) For any marketing professional, earned media is perhaps the most coveted, but most challenging kind of marketing. Earned media is publicity that you didn’t pay for—this includes customer testimonials, press coverage,\[...\] [Read More](https://blog.skyad.com/marketing/are-you-earning-earned-media) [![](https://blog.skyad.com/hubfs/MK%20SEM%20blog%20post.jpg)](https://blog.skyad.com/marketing/sem-or-search-engine-marketing-what-you-need-to-know) ## [SEM or Search Engine Marketing: What You Need to Know](https://blog.skyad.com/marketing/sem-or-search-engine-marketing-what-you-need-to-know) With all the talk about Search Engine Optimization (SEO), the closely related Search Engine Marketing (SEM) can be often overlooked. In many ways, SEO is more challenging and nebulous: building your organic reach is a\[...\] [Read More](https://blog.skyad.com/marketing/sem-or-search-engine-marketing-what-you-need-to-know) [![](https://blog.skyad.com/hubfs/MK%20YouTube%20ads%20blog%20post.jpg)](https://blog.skyad.com/marketing/youtube-ads-getting-started) ## [YouTube Ads: Getting Started](https://blog.skyad.com/marketing/youtube-ads-getting-started) [Video marketing](https://blog.skyad.com/marketing/what-you-need-to-know-about-video-marketing-strategy) has quickly become the centerpiece of digital marketing. It’s the most engaging content form online, and shrinking production costs have lowered the barrier of entry. Businesses of all sizes can\[...\] [Read More](https://blog.skyad.com/marketing/youtube-ads-getting-started) [![](https://blog.skyad.com/hubfs/MK%20social%20proof%20bog%20post.jpg)](https://blog.skyad.com/marketing/social-proof-what-you-need-to-know) ## [Social Proof: What You Need to Know](https://blog.skyad.com/marketing/social-proof-what-you-need-to-know) Social proof is a psychological and social phenomenon that leads people to mimic the actions of others because of an inherent need to conform. This means that people will look to those around them when deciding on\[...\] [Read More](https://blog.skyad.com/marketing/social-proof-what-you-need-to-know) [Previous](https://blog.skyad.com/marketing/page/1) [All posts](https://blog.skyad.com/marketing/all) [Next](https://blog.skyad.com/marketing/page/3) Search ### Recent Posts ### Archives - [November 2017 (3)](https://blog.skyad.com/marketing/archive/2017/11) - [March 2018 (3)](https://blog.skyad.com/marketing/archive/2018/03) - [September 2018 (3)](https://blog.skyad.com/marketing/archive/2018/09) - [October 2018 (3)](https://blog.skyad.com/marketing/archive/2018/10) - [January 2020 (3)](https://blog.skyad.com/marketing/archive/2020/01) - [August 2017 (2)](https://blog.skyad.com/marketing/archive/2017/08) - [December 2017 (2)](https://blog.skyad.com/marketing/archive/2017/12) - [January 2018 (2)](https://blog.skyad.com/marketing/archive/2018/01) - [February 2018 (2)](https://blog.skyad.com/marketing/archive/2018/02) - [May 2018 (2)](https://blog.skyad.com/marketing/archive/2018/05) - 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