Consumer expectations are changing. It seems like in past decades, all a company had to do was come up with a catchy jingle and suddenly they could be a mainstay in the average American household. Today, in the[...]
Organic Search vs. PPC
Successful lead generation in digital marketing is heavily dependent on search engines and social media. Google accounts for over 90% of all web-traffic, while over 70% of the U.S. population uses social media in[...]
Overcoming Challenges of Small Business Marketing
As a small business owner, you know that marketing your products or services is challenging. You must overcome the hurdles of small budgets, limited internal expertise, and your most finicky resource: time. But there[...]
Marketing strategy: Use Multiculturalism to reach every customer
America is known as a melting pot for all cultures and multiculturalism is an evergreen topic across many different fields. From representation in popular movies, to equality of opportunity within the workplace, to[...]
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Marketing Strategy: Non-Profit Marketing
Non-profits have the challenge of marketing on a tiny budget and asking for money. Since they are not selling a product, they have to be creative and frugal in their marketing. But, like for-profit marketing, they[...]
Marketing strategy: Build your brand on LinkedIn
In the world of digital marketing, not all social media platforms are created equal. Facebook, Instagram, Twitter, LinkedIn, Tumblr, and Pinterest have vastly different audiences and engender different usage habits[...]
Marketing Strategy: Make mobile marketing work for you
Mobile marketing refers to any marketing strategy that is aimed at targeting specific devices—smartphones, tablets, and other mobile devices—across multiple platforms. These include mobile-optimized websites, digital[...]
Are chatbots right for your marketing strategy?
Chatbots are a relatively new marketing technology, and a hot trend for 2018. Like many new waves in the marketing world, you should familiarize yourself with the advantages and disadvantages before jumping in.
Marketing Strategy: Make Facebook work for you
Why use Facebook ads?
With upwards of 1 billion users daily, it’s a no-brainer why advertisers would want to build their brand by placing ads on Facebook. Facebook is a perfect platform for the core aspects of your [...]