Sky Marketing Blog

Learn about the latest in traditional and digital marketing.

Instagram for Business: What you need to know

With 500 million daily users and 800 million monthly users, it's no wonder that businesses take Instagram seriously. Instagram combines the advertising power of Facebook, which acquired Instagram in 2012, and a[...]

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Marketing Strategy: Lead Generation

The internet is full of potential consumers. However, the web is also hyper-competitive. Over time, audiences have become more fickle, demanding more from brands, and ever-sparing with their attention span. In this[...]

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Marketing Strategy: Make content marketing work for your business

Consumer expectations are changing. It seems like in past decades, all a company had to do was come up with a catchy jingle and suddenly they could be a mainstay in the average American household. Today, in the[...]

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Organic Search vs. PPC

Successful lead generation in digital marketing is heavily dependent on search engines and social media. Google accounts for over 90% of all web-traffic, while over 70% of the U.S. population uses social media in[...]

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Overcoming Challenges of Small Business Marketing

As a small business owner, you know that marketing your products or services is challenging. You must overcome the hurdles of small budgets, limited internal expertise, and your most finicky resource: time. But there[...]

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Marketing strategy: Use Multiculturalism to reach every customer

America is known as a melting pot for all cultures and multiculturalism is an evergreen topic across many different fields. From representation in popular movies, to equality of opportunity within the workplace, to[...]
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Marketing Strategy: Non-Profit Marketing

Non-profits have the challenge of marketing on a tiny budget and asking for money. Since they are not selling a product, they have to be creative and frugal in their marketing. But, like for-profit marketing, they[...]

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Marketing strategy: Build your brand on LinkedIn

In the world of digital marketing, not all social media platforms are created equal. Facebook, Instagram, Twitter, LinkedIn, Tumblr, and Pinterest have vastly different audiences and engender different usage habits[...]

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Marketing Strategy: Make mobile marketing work for you

Mobile marketing refers to any marketing strategy that is aimed at targeting specific devices—smartphones, tablets, and other mobile devices—across multiple platforms. These include mobile-optimized websites, digital[...]

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