Sky Marketing Blog

Learn about the latest in traditional and digital marketing.

Vince Morgan

Recent Posts

Want to Improve your Instagram Reach? Here's How

In the past few years, Instagram has become a favorite marketing channel. People like Instagram because its visually-driven platform is favorable to advertisers, and channels like IGTV and Stories boast massive[...]

Read More

Don't Neglect Your Keyword Research

As Google continues to update its search algorithms, it's important to stay on top of your keyword research to improve your search rank. Researching keywords is an essential part of any SEO strategy—if you want to[...]

Read More

Are You Earning Earned Media?

For any marketing professional, earned media is perhaps the most coveted, but most challenging kind of marketing. Earned media is publicity that you didn’t pay for—this includes customer testimonials, press coverage,[...]

Read More

What are Google Rich Snippets?

Google is the #1 search engine in the world for its impressive ability to rank results. Back in the day, all search results looked more or less the same: a header, a URL, and preview text. Now, not all search results[...]

Read More

Are You Taking Advantage of LinkedIn Ad Campaigns?

Most people think of LinkedIn as a place to browse job listings and network with peers in their field. But the platform can do so much more. In recent years, savvy marketing departments have used LinkedIn as a[...]

Read More

The B2B Sales Journey Has Changed...Now What?

Effective B2B marketing results in a short, intuitive, and efficient journey that ends with a sale. Although marketers today have numerous tools at their disposal for B2B marketing, many have not succeeded in[...]

Read More

Image SEO: Do you really need alt text for images?

If you aren’t providing ALT text for your images, you’re missing out on a lot of organic traffic to your website and impairing your user experience. Search engine optimization (SEO) is essential for bringing up your[...]

Read More

Email Marketing Best Practices

Email marketing remains a tried-and-true method for customer acquisition and lead generation. The numbers don’t lie: people check their email more than any other mode of communication, and email marketing is at least

Read More

Take Advantage of Facebook Dynamic Ads

All marketers aim to get their messages to the right people at the right time for maximum effect. In recent years, algorithms have been used to address the challenge of delivering these high impact messages.[...]

Read More

Recent Posts