--- title: Marketing - Sky Advertising | Vince Morgan description: Sky Advertising is a full service agency for any marketing needs on any budget. --- [![Sky Advertising](https://blog.skyad.com/hs-fs/hubfs/SkyAdvertising%20-Jun2017/Images/skyLogo.png?width=246&height=245&name=skyLogo.png "Sky Advertising")](http://www.skyad.com/) - [About Us](http://www.skyad.com/#skyway) - [Strategy](http://www.skyad.com/#meetyourgoals) - [Solutions](http://www.skyad.com/#solutions) - [Team](http://www.skyad.com/#ourTeam) - [Portfolio](http://www.skyad.com/#portfolio) - [Blog](http://www.skyad.com/#) - [Real Estate](http://www.skyad.com/blog/real-estate/) - [Recruitment](http://www.skyad.com/blog/recruitment/) - [Marketing](http://www.skyad.com/blog/marketing-2/) - [Contact Us](http://www.skyad.com/#contactus) # Sky Marketing Blog Learn about the latest in traditional and digital marketing. - [Digital Advertising](https://blog.skyad.com/marketing/topic/digital-advertising) - [Social Media](https://blog.skyad.com/marketing/topic/social-media) ## Vince Morgan ### Recent Posts [![](https://blog.skyad.com/hubfs/MK%20Instagram%20stories%20blog%20post.jpg)](https://blog.skyad.com/marketing/how-to-use-instagram-stories-to-promote-your-business) ## [How to Use Instagram Stories to Promote Your Business](https://blog.skyad.com/marketing/how-to-use-instagram-stories-to-promote-your-business) Instagram has emerged as a powerful digital marketing tool over the past decade. There’s a lot to love about Instagram. It's a visually driven platform it’s developed a variety of ad placement options expanding into\[...\] [Read More](https://blog.skyad.com/marketing/how-to-use-instagram-stories-to-promote-your-business) [![](https://blog.skyad.com/hubfs/Marketing%20Email%20Images/MK%20instagram%20for%20business%20email.jpg)](https://blog.skyad.com/marketing/want-to-improve-your-instagram-reach-heres-how) ## [Want to Improve your Instagram Reach? Here's How](https://blog.skyad.com/marketing/want-to-improve-your-instagram-reach-heres-how) In the past few years, Instagram has become a favorite marketing channel. People like Instagram because its visually-driven platform is favorable to advertisers, and channels like IGTV and Stories boast massive audience\[...\] [Read More](https://blog.skyad.com/marketing/want-to-improve-your-instagram-reach-heres-how) [![](https://blog.skyad.com/hubfs/MK%20Keyword%20blog%20post.jpg)](https://blog.skyad.com/marketing/dont-neglect-your-keyword-research) ## [Don't Neglect Your Keyword Research](https://blog.skyad.com/marketing/dont-neglect-your-keyword-research) As Google continues to update its search algorithms, it's important to stay on top of your keyword research to improve your search rank. Researching keywords is an essential part of any SEO strategy—if you want to place\[...\] [Read More](https://blog.skyad.com/marketing/dont-neglect-your-keyword-research) [![](https://blog.skyad.com/hubfs/MK%20Earned%20media%20blog%20post.jpg)](https://blog.skyad.com/marketing/are-you-earning-earned-media) ## [Are You Earning Earned Media?](https://blog.skyad.com/marketing/are-you-earning-earned-media) For any marketing professional, earned media is perhaps the most coveted, but most challenging kind of marketing. Earned media is publicity that you didn’t pay for—this includes customer testimonials, press coverage,\[...\] [Read More](https://blog.skyad.com/marketing/are-you-earning-earned-media) [![](https://blog.skyad.com/hubfs/shutterstock_293731781.jpg)](https://blog.skyad.com/marketing/what-are-google-rich-snippets) ## [What are Google Rich Snippets?](https://blog.skyad.com/marketing/what-are-google-rich-snippets) Google is the #1 search engine in the world for its impressive ability to rank results. Back in the day, all search results looked more or less the same: a header, a URL, and preview text. Now, not all search results\[...\] [Read More](https://blog.skyad.com/marketing/what-are-google-rich-snippets) [![](https://blog.skyad.com/hubfs/Recruitment%20Assets/Recruitment%20Email%20Images/RT%20LinkedIn%20Email.jpg)](https://blog.skyad.com/marketing/are-you-taking-advantage-of-linkedin-ad-campaigns) ## [Are You Taking Advantage of LinkedIn Ad Campaigns?](https://blog.skyad.com/marketing/are-you-taking-advantage-of-linkedin-ad-campaigns) Most people think of LinkedIn as a place to browse job listings and network with peers in their field. But the platform can do so much more. In recent years, savvy marketing departments have used LinkedIn as a primary\[...\] [Read More](https://blog.skyad.com/marketing/are-you-taking-advantage-of-linkedin-ad-campaigns) [![](https://blog.skyad.com/hubfs/MK%20B2B%20Sales%20journey%20blog%20post.jpg)](https://blog.skyad.com/marketing/the-b2b-sales-journey-has-changed...now-what) ## [The B2B Sales Journey Has Changed...Now What?](https://blog.skyad.com/marketing/the-b2b-sales-journey-has-changed...now-what) Effective B2B marketing results in a short, intuitive, and efficient journey that ends with a sale. Although marketers today have numerous tools at their disposal for B2B marketing, many have not succeeded in\[...\] [Read More](https://blog.skyad.com/marketing/the-b2b-sales-journey-has-changed...now-what) [![](https://blog.skyad.com/hubfs/shutterstock_394758724.jpg)](https://blog.skyad.com/marketing/image-seo-do-you-really-need-alt-text-for-images) ## [Image SEO: Do you really need alt text for images?](https://blog.skyad.com/marketing/image-seo-do-you-really-need-alt-text-for-images) If you aren’t providing ALT text for your images, you’re missing out on a lot of organic traffic to your website and impairing your user experience. Search engine optimization (SEO) is essential for bringing up your\[...\] [Read More](https://blog.skyad.com/marketing/image-seo-do-you-really-need-alt-text-for-images) [![](https://blog.skyad.com/hubfs/MK%20Email%20marketing%20blog%20post%201.jpg)](https://blog.skyad.com/marketing/email-marketing-best-practices) ## [Email Marketing Best Practices](https://blog.skyad.com/marketing/email-marketing-best-practices) Email marketing remains a tried-and-true method for customer acquisition and lead generation. The numbers don’t lie: people check their email more than any other mode of communication, and email marketing is at least [\[...\]](https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/why-marketers-should-keep-sending-you-emails) [Read More](https://blog.skyad.com/marketing/email-marketing-best-practices) [All posts](https://blog.skyad.com/marketing/all) [Next](https://blog.skyad.com/marketing/author/vince-morgan/page/2) Search ### Recent Posts ### Archives - [November 2017 (3)](https://blog.skyad.com/marketing/archive/2017/11) - [March 2018 (3)](https://blog.skyad.com/marketing/archive/2018/03) - [September 2018 (3)](https://blog.skyad.com/marketing/archive/2018/09) - [October 2018 (3)](https://blog.skyad.com/marketing/archive/2018/10) - [January 2020 (3)](https://blog.skyad.com/marketing/archive/2020/01) - [August 2017 (2)](https://blog.skyad.com/marketing/archive/2017/08) - [December 2017 (2)](https://blog.skyad.com/marketing/archive/2017/12) - [January 2018 (2)](https://blog.skyad.com/marketing/archive/2018/01) - 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