Sky Real Estate Blog

Learn about the latest in traditional and digital marketing.

The Best Way to Advertise a Lifestyle Property

A lifestyle home is loosely defined as a home whose appeal is not only in its luxurious amenities, but also based on the kinds of activities that it enables. Benefits of a lifestyle home could include exhilarating[...]

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How to Reach the Right Audience With Real Estate Ads

Sales is a numbers game, so if you want your real estate listing or brand to reach the largest audience possible, you have to advertise. The goal is to get the best return on your advertising investment (ROI) as[...]

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A DIY Approach to Luxury Real Estate Photography: 4 Things You Can Do Now

If a picture is worth a thousand words, then you’ll want to make sure the photography you use to market your luxury real estate listing speaks to potential buyers in a memorable and intriguing way. You want to[...]

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Better Photos for Luxury Real Estate Advertising Made Easy

The magician Amit Kalantri once said, “A photograph shouldn't be just a picture, it should be a philosophy.” Choosing a photograph for a luxury real estate advertisement isn’t simply about capturing a good image of[...]

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Do Banner Ads Really Work for Luxury Real Estate?

Cost-effective, high impact digital marketing programs for your listing proposals can set you apart from your competition. But, sinking a ton of money into advertising that you’re unsure of, like banner ads, is risky.

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