In the luxury real estate market, it can feel like each property is more extravagant than the last. Today, houses have breathtaking views, unparalleled access to a variety of lifestyles and hobbies, and are[...]
Unique Real Estate Means Unique Challenges
An old schoolhouse, a firehouse, or a bizarre design – some properties are one of a kind. A unique property can be a challenge to sell and requires real estate agents and marketers to think out of the box. The key is[...]
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Luxury real estate for those Who Live In Luxury: Ultra-High Net Worth Clients
While a small fraction of ultra-high net worth (UHNW) clients are highly visible— NBA stars, Hollywood actors, and socialites—you wouldn’t recognize most UHNW individuals walking down the street. They’re people that[...]
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Real estate trends to look out for in 2018
In the ever-shifting world of real estate, it’s important to keep an eye on the horizon for new trends. This year, home buyers may have an easier time and the effects of the new tax bill have yet to be determined.[...]
The Best Way to Advertise a Lifestyle Property
A lifestyle home is loosely defined as a home whose appeal is not only in its luxurious amenities, but also based on the kinds of activities that it enables. Benefits of a lifestyle home could include exhilarating[...]
How to Reach the Right Audience With Real Estate Ads
Sales is a numbers game, so if you want your real estate listing or brand to reach the largest audience possible, you have to advertise. The goal is to get the best return on your advertising investment (ROI) as[...]
Facebook hopes to cash in on Dynamic Ads for Real Estate
In an attempt to cash in on lucrative real estate advertising, Facebook launched its first ad product designed specifically for real estate last week. It’s called Dynamic Ads for Real Estate and it allows realtors to[...]