---
title: What Will Consumer Housing Trends look like for 2019?
description: Savvy real estate professionals keep on top of consumer housing trends. The housing market continues to face an affordability crisis. More people are renting homes as opposed to buying. Real estate agents should be aware of the buying habits of millennials as they are set to become to largest buying demographic.
image: https://blog.skyad.com/hubfs/shutterstock_401695006.jpg
---

[![Sky Advertising](https://blog.skyad.com/hs-fs/hubfs/SkyAdvertising%20-Jun2017/Images/skyLogo.png?width=246&height=245&name=skyLogo.png "Sky Advertising")](http://www.skyad.com/)

- [About Us](http://www.skyad.com/#skyway)
- [Strategy](http://www.skyad.com/#meetyourgoals)
- [Solutions](http://www.skyad.com/#solutions)
- [Team](http://www.skyad.com/#ourTeam)
- [Portfolio](http://www.skyad.com/#portfolio)
- [Blog](http://www.skyad.com/#) 
    - [Real Estate](http://www.skyad.com/blog/real-estate/)
    - [Recruitment](http://www.skyad.com/blog/recruitment/)
    - [Marketing](http://www.skyad.com/blog/marketing-2/)
- [Contact Us](http://www.skyad.com/#contactus)

# Sky Real Estate Blog

Learn about the latest in traditional and digital marketing.

- [Luxury Selling & High Net Worth Buyers](https://blog.skyad.com/real-estate/topic/luxury-selling-high-net-worth-buyers)

- [Advertising](https://blog.skyad.com/real-estate/topic/advertising)

- [Social Media & Digital Marketing](https://blog.skyad.com/real-estate/topic/social-media-digital-marketing)

# What Will Consumer Housing Trends look like for 2019?

 by [Phil Kaminowitz](https://blog.skyad.com/real-estate/author/phil-kaminowitz)  |  March 11, 2019  | [Real Estate](https://blog.skyad.com/real-estate/topic/real-estate), [real estate buyers](https://blog.skyad.com/real-estate/topic/real-estate-buyers), [Real Estate Marketing](https://blog.skyad.com/real-estate/topic/real-estate-marketing), [luxury real estate agents](https://blog.skyad.com/real-estate/topic/luxury-real-estate-agents)  | [0 Comments](https://blog.skyad.com/real-estate/what-will-consumer-housing-trends-look-like-for-2019#comments-listing)

[![](https://blog.skyad.com/hubfs/shutterstock_401695006.jpg)](https://blog.skyad.com/real-estate/what-will-consumer-housing-trends-look-like-for-2019)

The real estate landscape currently has a big affordability issue. With low inventory, record-high home, and rental prices, and rising mortgage and interest rates, it’s tough out there for renters and buyers.

Zillow Group amasses a lot of data from its users, and their yearly reports on consumer housing trends give key insight into the current market and consumer behaviors.

### Renting Trends

According to [Zillow Group’s 2018 Report](https://www.zillow.com/research/zillow-group-report-2018-21447/?utm_source=email&utm_medium=email&utm_campaign=emm_h_1118_hbuzzdatastories&utm_content=herobutton), renters are affected by affordability issues. Renters are paying 29% of their monthly income on rent, and nearly half of renters couldn’t accommodate an unexpected $1,000 expense. 78% of renters who move experienced a rent increase before their move and two-thirds of that number moved because of the rent increase.

Today’s renters are typically single, but 79% live with others. Safety is their top priority when choosing a place to live, and living in a racially and ethnically diverse neighborhood is also important.

### Home Buyers

Lack of affordable inventory also affects home buyers and sellers. There aren’t enough affordable starter homes on the market, which means that first time buyers are competing with repeat buyers for the same homes. Buyers are also concerned with rising mortgage and interest rates. This affordability issue makes homeowners hesitant to sell, which further impacts the inventory. 45% of homeowners still live in the first home they purchased and the majority (83%) have no plans to sell in the next three years.

Millennials account for the largest group of home buyers at 42%. Many of them are new homeowners, so it's not surprising that three-quarters want agents who can guide them through the entire process. They are also more involved in the selling process and are more likely to take on some aspects themselves, such as promoting the home on real estate sites or photographing the home.

### Renting your Home

While 96% of homeowners don’t rent out their home and don’t intend to, Zillow predicts a change to that trend. 24% of homebuyers say that it’s very or extremely important to be able to rent out a portion of their home, and 27% say it's very or extremely important to be able to rent out the entire home. Future homeowners seem likely to rent out part or all of their property.

Currently, those who have second properties are renting. 18% of homeowners have additional properties, and 38% of them rent out their said property.

This shift will hopefully help the inventory of rental properties.  

Overall, both renters and homeowners are affected by a lack of affordable inventory. Without more inventory and comparative wage growth, the market is stagnating. People are staying in their first homes longer, and are more likely to move due to rent increases. At the same time, those who do go through with buying a home are immensely satisfied with the result.

Share this:

- [Tweet](https://twitter.com/share)

Search

### Recent Posts

### Archives

- [September 2019 (4)](https://blog.skyad.com/real-estate/archive/2019/09)
- [November 2017 (3)](https://blog.skyad.com/real-estate/archive/2017/11)
- [March 2018 (3)](https://blog.skyad.com/real-estate/archive/2018/03)
- [October 2018 (3)](https://blog.skyad.com/real-estate/archive/2018/10)
- [November 2019 (3)](https://blog.skyad.com/real-estate/archive/2019/11)
- [December 2017 (2)](https://blog.skyad.com/real-estate/archive/2017/12)
- [January 2018 (2)](https://blog.skyad.com/real-estate/archive/2018/01)
- [May 2018 (2)](https://blog.skyad.com/real-estate/archive/2018/05)
- [June 2018 (2)](https://blog.skyad.com/real-estate/archive/2018/06)
- [July 2018 (2)](https://blog.skyad.com/real-estate/archive/2018/07)
- [August 2018 (2)](https://blog.skyad.com/real-estate/archive/2018/08)
- [September 2018 (2)](https://blog.skyad.com/real-estate/archive/2018/09)
- [November 2018 (2)](https://blog.skyad.com/real-estate/archive/2018/11)
- [January 2019 (2)](https://blog.skyad.com/real-estate/archive/2019/01)
- [February 2019 (2)](https://blog.skyad.com/real-estate/archive/2019/02)
- [March 2019 (2)](https://blog.skyad.com/real-estate/archive/2019/03)
- [May 2019 (2)](https://blog.skyad.com/real-estate/archive/2019/05)
- [June 2019 (2)](https://blog.skyad.com/real-estate/archive/2019/06)
- [January 2020 (2)](https://blog.skyad.com/real-estate/archive/2020/01)
- [February 2020 (2)](https://blog.skyad.com/real-estate/archive/2020/02)
- [June 2016 (1)](https://blog.skyad.com/real-estate/archive/2016/06)
- [July 2016 (1)](https://blog.skyad.com/real-estate/archive/2016/07)
- [March 2017 (1)](https://blog.skyad.com/real-estate/archive/2017/03)
- [April 2017 (1)](https://blog.skyad.com/real-estate/archive/2017/04)
- [July 2017 (1)](https://blog.skyad.com/real-estate/archive/2017/07)
- [August 2017 (1)](https://blog.skyad.com/real-estate/archive/2017/08)
- [September 2017 (1)](https://blog.skyad.com/real-estate/archive/2017/09)
- [October 2017 (1)](https://blog.skyad.com/real-estate/archive/2017/10)
- [February 2018 (1)](https://blog.skyad.com/real-estate/archive/2018/02)
- [April 2018 (1)](https://blog.skyad.com/real-estate/archive/2018/04)
- [December 2018 (1)](https://blog.skyad.com/real-estate/archive/2018/12)
- [April 2019 (1)](https://blog.skyad.com/real-estate/archive/2019/04)
- [August 2019 (1)](https://blog.skyad.com/real-estate/archive/2019/08)
- [October 2019 (1)](https://blog.skyad.com/real-estate/archive/2019/10)
- [December 2019 (1)](https://blog.skyad.com/real-estate/archive/2019/12)
- [April 2020 (1)](https://blog.skyad.com/real-estate/archive/2020/04)
- [May 2020 (1)](https://blog.skyad.com/real-estate/archive/2020/05)

see all

### Categories

- [Real Estate (47)](https://blog.skyad.com/real-estate/topic/real-estate)
- [Real Estate Marketing (34)](https://blog.skyad.com/real-estate/topic/real-estate-marketing)
- [real estate buyers (27)](https://blog.skyad.com/real-estate/topic/real-estate-buyers)
- [real estate advertising (24)](https://blog.skyad.com/real-estate/topic/real-estate-advertising)
- [Industry Trends (11)](https://blog.skyad.com/real-estate/topic/industry-trends)
- [luxury real estate agents (11)](https://blog.skyad.com/real-estate/topic/luxury-real-estate-agents)
- [Luxury Selling & High Net Worth Buyers (10)](https://blog.skyad.com/real-estate/topic/luxury-selling-high-net-worth-buyers)
- [Hot markets (6)](https://blog.skyad.com/real-estate/topic/hot-markets)
- [Advertising (5)](https://blog.skyad.com/real-estate/topic/advertising)
- [property marketing (5)](https://blog.skyad.com/real-estate/topic/property-marketing)
- [ads for real estate (4)](https://blog.skyad.com/real-estate/topic/ads-for-real-estate)
- [Real Estate Photography (3)](https://blog.skyad.com/real-estate/topic/real-estate-photography)
- [facebok ads (3)](https://blog.skyad.com/real-estate/topic/facebok-ads)
- [strategy (3)](https://blog.skyad.com/real-estate/topic/strategy)
- [International Strategy (2)](https://blog.skyad.com/real-estate/topic/international-strategy)
- [Social Media (2)](https://blog.skyad.com/real-estate/topic/social-media)
- [Social Media & Digital Marketing (2)](https://blog.skyad.com/real-estate/topic/social-media-digital-marketing)
- [UHNWI (2)](https://blog.skyad.com/real-estate/topic/uhnwi)
- [facebook advertising (2)](https://blog.skyad.com/real-estate/topic/facebook-advertising)
- [2018 trends (1)](https://blog.skyad.com/real-estate/topic/2018-trends)
- [Digital Advertising (1)](https://blog.skyad.com/real-estate/topic/digital-advertising)
- [Miami (1)](https://blog.skyad.com/real-estate/topic/miami)
- [baby boomers (1)](https://blog.skyad.com/real-estate/topic/baby-boomers)
- [banner ad (1)](https://blog.skyad.com/real-estate/topic/banner-ad)
- [banner ads (1)](https://blog.skyad.com/real-estate/topic/banner-ads)
- [canada (1)](https://blog.skyad.com/real-estate/topic/canada)
- [crisis (1)](https://blog.skyad.com/real-estate/topic/crisis)
- [cryptocurrency (1)](https://blog.skyad.com/real-estate/topic/cryptocurrency)
- [international buyers (1)](https://blog.skyad.com/real-estate/topic/international-buyers)
- [learning (1)](https://blog.skyad.com/real-estate/topic/learning)
- [listing proposals (1)](https://blog.skyad.com/real-estate/topic/listing-proposals)
- [millennials (1)](https://blog.skyad.com/real-estate/topic/millennials)
- [online marketing (1)](https://blog.skyad.com/real-estate/topic/online-marketing)
- [recruitment marketing strategy (1)](https://blog.skyad.com/real-estate/topic/recruitment-marketing-strategy)
- [sales (1)](https://blog.skyad.com/real-estate/topic/sales)
- [technology (1)](https://blog.skyad.com/real-estate/topic/technology)
- [virtual (1)](https://blog.skyad.com/real-estate/topic/virtual)
- [virtual tours (1)](https://blog.skyad.com/real-estate/topic/virtual-tours)

see all

Share this:

- [Tweet](https://twitter.com/share)

- [Facebook](https://www.facebook.com/Sky-Advertising-Incorporated-75688124575/?fref=nf)
- [Twitter](https://twitter.com/SkyAdvertising7)
- [Google](https://plus.google.com/+SkyAdvertisingNewYork)

Sky Advertising, Inc. 2022