Sky Real Estate Blog

Learn about the latest in traditional and digital marketing.

Hot Real Estate Market: Paris, France

Paris is now the most expensive city in the world, alongside Singapore and Hong Kong, as the Economist Intelligence Unit awarded the top spot to all three. Previously Paris had occupied the second spot for several[...]

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2020 Real Estate Trends

Real estate speculators are projecting 2020 to be a mixed bag, but overall quite friendly to real estate professionals. Markets will continue to be wracked by uncertainty: nobody’s sure how strained trade relations[...]

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Creative Marketing Strategies for Real Estate Professionals

Although it varies from region to region, the current real estate market heavily favors buyers. Sellers are disgruntled by the prospect of possibly selling for a lesser profit, or at a loss entirely, while real[...]

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Amazon and Realogy Form a New Partnership

Amazon is already a one-stop-shop for everything from clothing to home goods to electronics. Its low prices and quick turnaround has made it the most valuable brand in the world. And as of late July, it’s expanding[...]

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HUD Charges Facebook with discrimination

A key selling point of Facebook Ads’ advertising platform is its many targeting options. Since users voluntarily offer up information about themselves—their interests, location, job, marital status, age, and so[...]

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Millennials are Moving to the Suburbs, Why?

Millennials are often described as preferring metropolitan urban cores. But current statistics show millennials—especially late millennials—are moving to the suburbs at increased rates. This trend becomes more[...]

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2019 Real Estate Trends

It’s been a year of ups and downs in the real estate industry. What began as a seller’s market, marked by high home prices changed significantly by the end of 2018, as power shifted towards buyers. Current[...]

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Digital Marketing for Real Estate

Across every industry, the digital disruption is complete. Real estate is no exception: 94% of millennial home purchases begin with the homebuyer looking at websites to narrow down properties by price range,[...]

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Advertise Property During High Profile Events

One of the most difficult parts about advertising multi-million dollar properties to wealthy individuals is audience targeting. Many ultra high-net worth individuals lead relatively private lives. Facebook and Google[...]

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