Sky Real Estate Blog

Learn about the latest in traditional and digital marketing.

Luxury Real Estate and Unusual Amenities

In the luxury real estate market, it can feel like each property is more extravagant than the last. Today, houses have breathtaking views, unparalleled access to a variety of lifestyles and hobbies, and are[...]

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Luxury real estate for those Who Live In Luxury: Ultra-High Net Worth Clients

While a small fraction of ultra-high net worth (UHNW) clients are highly visible— NBA stars, Hollywood actors, and socialites—you wouldn’t recognize most UHNW individuals walking down the street. They’re people that[...]
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Real estate strategy: How to tap into the booming Chinese market

Chinese nationals investing in foreign property reached a record high this year, and the trend is only growing. China is second only to the U.S. in international buying power. With increasing interest in U.S.[...]

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The Best Way to Advertise a Lifestyle Property

A lifestyle home is loosely defined as a home whose appeal is not only in its luxurious amenities, but also based on the kinds of activities that it enables. Benefits of a lifestyle home could include exhilarating[...]

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A DIY Approach to Luxury Real Estate Photography: 4 Things You Can Do Now

If a picture is worth a thousand words, then you’ll want to make sure the photography you use to market your luxury real estate listing speaks to potential buyers in a memorable and intriguing way. You want to[...]

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Better Photos for Luxury Real Estate Advertising Made Easy

The magician Amit Kalantri once said, “A photograph shouldn't be just a picture, it should be a philosophy.” Choosing a photograph for a luxury real estate advertisement isn’t simply about capturing a good image of[...]

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Do Banner Ads Really Work for Luxury Real Estate?

Cost-effective, high impact digital marketing programs for your listing proposals can set you apart from your competition. But, sinking a ton of money into advertising that you’re unsure of, like banner ads, is risky.

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Real Estate Ownership a Gateway to Citizenship

The world's ultra wealthy are investing in Real Estate abroad.

Foreign countries have started real estate programs to attract ultra-high-net-worth individuals (UHNWI) to buy properties in their countries. UHNWI[...]

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