Sky Real Estate Blog

Learn about the latest in traditional and digital marketing.

Canadians are buying more U.S. real estate than ever before

When the National Association of Realtors released its 2017 Profile of International Activity in the U.S, readers were surprised to find Canada as second only to China as the key foreign investor in American real[...]

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Baby Boomers’ Retirement Presents a Unique Challenge in real estate

The millennial generation, known for their disruptive tendencies are transforming real estate as they have quickly become the dominant home-buying demographic. However, millennials are rivaled on this front by the other[...]

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Have Millennials Ruined Real Estate Too?

Should real estate join Applebees, big box stores, and football on the long list of things that millennials have killed? The answer is, as is the case with many of the other industries, products, and lifestyle habits[...]

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The New Tax Plan and Real Estate: What You Need To Know

Last Thursday, markets responded to the House passing the GOP’s $1.5 trillion tax plan with a 227 to 205 final tally. The real estate industry felt unnerved as the net value of homebuilders stocks dropped 3%. But what[...]

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Safe Havens For Foreign Money in Real Estate

Wealthy individuals from countries all around the world want to protect their assets for a number of reasons: their home country could be faced with significant political turmoil or have an unstable currency, they could[...]

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The Rise of Middle Eastern Investment in Luxury Real Estate

Luxury real estate experts have been predicting growth for Middle Eastern investment in U.S. markets for the past couple of years. Ongoing turmoil in the Middle East is one of the main reasons for the anticipated[...]

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How to Reach the Right Audience With Real Estate Ads

Sales is a numbers game, so if you want your real estate listing or brand to reach the largest audience possible, you have to advertise. The goal is to get the best return on your advertising investment (ROI) as[...]

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A DIY Approach to Luxury Real Estate Photography: 4 Things You Can Do Now

If a picture is worth a thousand words, then you’ll want to make sure the photography you use to market your luxury real estate listing speaks to potential buyers in a memorable and intriguing way. You want to inspire[...]

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Better Photos for Luxury Real Estate Advertising Made Easy

The magician Amit Kalantri once said, “A photograph shouldn't be just a picture, it should be a philosophy.” Choosing a photograph for a luxury real estate advertisement isn’t simply about capturing a good image of the[...]

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