Sky Real Estate Blog

Learn about the latest in traditional and digital marketing.

Paula Davidson

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Digital Marketing for Real Estate

Across every industry, the digital disruption is complete. Real estate is no exception: 94% of millennial home purchases begin with the homebuyer looking at websites to narrow down properties by price range,[...]

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How to Tap Into the International Buyer Market

International buyers are a big factor in the U.S. property market. Different countries comprise powerful niches, and lucrative markets to tap into. NAR’s (National Association of Realtors) research shows that[...]

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Hot Real Estate Market: Hong Kong

Hong Kong is one of the world’s most vibrant cities. With a limited land mass on the Kowloon Peninsula, Hong Kong Island and the hundreds of other islands, Hong Kong is a city of vertical development and density. It[...]

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Real Estate Trends: Older, Single Home Buyer

In many cases, success in real estate depends on anticipating demographic changes. There’s been a lot of speculation on how markets will shift as millenials and Gen Z-ers continue to dominate the real estate market.[...]

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Hot Real estate Market: Washington D.C.

Washington D.C. is among the top 5 large U.S. cities with the slowest growing rents. The D.C. housing market had a strong 2017, though there was modest growth. Tight inventory for houses means slower sales, but there[...]

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Real Estate Trends: High End Homes in Chinatown

In the American imagination, Chinatown is a vibrant and chaotic mecca of culture and cuisine. In major cities, Chinatown seems like an unchanging staple of the landscape — but things are changing, as developers and[...]
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The housing shortage and what it means for you

It’s tough to sugarcoat it. When it comes to the American housing market, supply is just not keeping up with demand. Demand for homes is demographic-driven—millennials want to buy homes, and are approaching the age[...]
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Unique Real Estate Means Unique Challenges

An old schoolhouse, a firehouse, or a bizarre design – some properties are one of a kind. A unique property can be a challenge to sell and requires real estate agents and marketers to think out of the box. The key is[...]
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Hot Real Estate Market: Miami

What’s not to love about Miami? The Magic City continues to draw people, both domestic and foreign. With great weather all year round, walkable streets and beautiful beaches, it’s not difficult to understand the[...]

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