Google is flexing its search engine dominance again. This time, it’s taking on recruitment marketing. Google for Jobs, launched in June, is garnering positive reviews and gaining momentum.
Google for Jobs allows job seekers to get job search results directly on the Google search results page. It appears near the top of the page between paid ads and organic search results.
Recruitment Marketing Meets Search Engine Optimization (SEO)
Google’s goal has always been to deliver the best search results to its users. It uses a top secret algorithm to deliver these results. Any SEO expert will tell you Google is more likely to grab relevant and comprehensive content to deliver its search results.
That means your job postings have to be thorough, so here's what you need to know now.