Whether or not you have an employer brand strategy, you do have an employer brand, and it’s influencing your potential candidates. Social media and review sites are where most messaging happens about your employer[...]
As the US unemployment rate continues to drop, employers in various industries have been challenged by high turnover rates, especially for lower-level positions. In some cases, employers struggle to even fill positions[...]
In the days of the television show, Mad Men, advertising agencies created catchy jingles to promote products like cigarettes, cars and household items. But branding isn’t just for household names anymore.