---
title: Simplify the Production of Your Epic Employee Recruitment Video
description: An employee recruitment videos gives potential employees a visual, insider experience of company culture and the kind of people who work there.
image: https://blog.skyad.com/hubfs/04.20.17-Recruitment-Video.jpg
---

[![Sky Advertising](https://blog.skyad.com/hs-fs/hubfs/SkyAdvertising%20-Jun2017/Images/skyLogo.png?width=246&height=245&name=skyLogo.png "Sky Advertising")](http://www.skyad.com/)

- [About Us](http://www.skyad.com/#skyway)
- [Strategy](http://www.skyad.com/#meetyourgoals)
- [Solutions](http://www.skyad.com/#solutions)
- [Team](http://www.skyad.com/#ourTeam)
- [Portfolio](http://www.skyad.com/#portfolio)
- [Blog](http://www.skyad.com/#) 
    - [Real Estate](http://www.skyad.com/blog/real-estate/)
    - [Recruitment](http://www.skyad.com/blog/recruitment/)
    - [Marketing](http://www.skyad.com/blog/marketing-2/)
- [Contact Us](http://www.skyad.com/#contactus)

# Sky Recruitment Blog

Learn about the latest in traditional and digital marketing.

- [Digital & Social Media Recruiting](https://blog.skyad.com/recruitment/topic/digital-social-media-recruiting)

- [Employer Branding](https://blog.skyad.com/recruitment/topic/employer-branding)

- [Employee Advocacy](https://blog.skyad.com/recruitment/topic/employee-advocacy)

# Simplify the Production of Your Epic Employee Recruitment Video

 by [Jennifer Robinson](https://blog.skyad.com/recruitment/author/jennifer)  |  April 20, 2017  | [Sourcing & Recruiting](https://blog.skyad.com/recruitment/topic/sourcing-recruiting), [employee recruitment videos](https://blog.skyad.com/recruitment/topic/employee-recruitment-videos), [Employer Branding](https://blog.skyad.com/recruitment/topic/employer-branding), [epic employee recruitment videos](https://blog.skyad.com/recruitment/topic/epic-employee-recruitment-videos)  | [0 Comments](https://blog.skyad.com/recruitment/epic-employee-recruitment-video#comments-listing)

[![](https://blog.skyad.com/hubfs/04.20.17-Recruitment-Video.jpg)](https://blog.skyad.com/recruitment/epic-employee-recruitment-video)

Epic employee recruitment videos have been around for years, but it seems some employers have yet to master the balance of art and entertainment with design and function. It’s difficult to do so here's our quick take on what makes an epic employee recruitment video.

## Videos are an employer branding opportunity

Your video should instill what your employer brand actually is. [Employer branding](http://www.skyad.com/game-is-changing-in-recruiting/) doesn’t begin or end with an employee recruitment video though. Branding is a consistent and deliberate effort to convey who you are as an employer. It should also speak to the energy, experience and setting you provide for your employees.

An employee recruitment video will give potential employees a visual insider experience of company culture and the kind of people who work there. The trick is to capture the essence of what makes your company a great place to work. Your employees know why they love their jobs. Let them be your guide for the video.

There’s no shortage of advice about how to make a good video. Don’t complicate things. Stick with the basics and you’ll do just fine.

## What does an epic employee recruitment video look like?

Here's a great example of an epic employee recruitment video.

\[embed\]https://youtu.be/-ZuxQcp84o0\[/embed\]

[Dropbox](https://www.dropbox.com/jobs) scores a ‘10’ in the creativity category for this video because replacing people with puppets makes us all want to watch. It's one of my all-time favorites. The content is pretty much the same as most employee recruitment videos. Employees are interviewed and explain on-camera why they love their jobs and their employers. The puppets are just a different take on the same old thing. It’s creative.

But, it’s not just the puppets that make this an epic employee recruiting video. Dropbox successfully incorporates elements that make an epic video.

## 5 major elements of an epic employee recruitment video

1. Employee testimonials with footage that demonstrates what they say they like about the company environment
2. A demonstration of workplace diversity
3. The qualities you’re looking for in new employees
4. A list of company perks
5. The contributions that employees and the company make to our society at large

## 5 things LinkedIn wants you to know about employee recruitment video production

Once you figure out a creative way to include those elements, production is the logical next step. Not everyone has a generous budget to hire professionals like Dropbox, but [LinkedIn](https://business.linkedin.com/talent-solutions/c/15/2/recruitment-video-playbook)has a great DIY employee recruitment video tutorial that’s as fun to watch as it is informative.

\[embed\]https://youtu.be/iv733-tH1gU\[/embed\]

These are the key takeaways:

1. It’s okay if you don’t have a huge budget for creating your video. Use what you have. An iPhone, Android or GoPro work just fine.
2. Lose the corporate speak. It’s too vague. Allow your employees to truly express what they love about their jobs and the company.
3. Take a common-sense approach to filming. For example, aiming your smartphone horizontally allows for wider and fuller shots.
4. Make sure you have good audio and video. If you can’t have both, make sure that at the very least, the audio is good. Use a second phone to record if you need to.
5. Because it’s a video, show, don’t tell. Get shots of employees doing what they love doing.

## Authenticity works best for employee recruitment

Most of all, have fun with your employee recruitment videos. Be authentic and organic. If you try to create something that isn’t true to your culture, it will come across as boring and dull. It will also turn off the potential employees you’re trying to attract.

If you don’t want to DIY, you can consult with your marketing agency. Either way, good luck and have fun!

Share this:

- [Tweet](https://twitter.com/share)

Search

### Recent Posts

### Archives

- [July 2016 (4)](https://blog.skyad.com/recruitment/archive/2016/07)
- [August 2016 (3)](https://blog.skyad.com/recruitment/archive/2016/08)
- [January 2018 (3)](https://blog.skyad.com/recruitment/archive/2018/01)
- [October 2018 (3)](https://blog.skyad.com/recruitment/archive/2018/10)
- [July 2019 (3)](https://blog.skyad.com/recruitment/archive/2019/07)
- [August 2019 (3)](https://blog.skyad.com/recruitment/archive/2019/08)
- [October 2019 (3)](https://blog.skyad.com/recruitment/archive/2019/10)
- [January 2020 (3)](https://blog.skyad.com/recruitment/archive/2020/01)
- [April 2017 (2)](https://blog.skyad.com/recruitment/archive/2017/04)
- [July 2017 (2)](https://blog.skyad.com/recruitment/archive/2017/07)
- [September 2017 (2)](https://blog.skyad.com/recruitment/archive/2017/09)
- [November 2017 (2)](https://blog.skyad.com/recruitment/archive/2017/11)
- [December 2017 (2)](https://blog.skyad.com/recruitment/archive/2017/12)
- [March 2018 (2)](https://blog.skyad.com/recruitment/archive/2018/03)
- [April 2018 (2)](https://blog.skyad.com/recruitment/archive/2018/04)
- [May 2018 (2)](https://blog.skyad.com/recruitment/archive/2018/05)
- [June 2018 (2)](https://blog.skyad.com/recruitment/archive/2018/06)
- [July 2018 (2)](https://blog.skyad.com/recruitment/archive/2018/07)
- [August 2018 (2)](https://blog.skyad.com/recruitment/archive/2018/08)
- [September 2018 (2)](https://blog.skyad.com/recruitment/archive/2018/09)
- [November 2018 (2)](https://blog.skyad.com/recruitment/archive/2018/11)
- [January 2019 (2)](https://blog.skyad.com/recruitment/archive/2019/01)
- [February 2019 (2)](https://blog.skyad.com/recruitment/archive/2019/02)
- [March 2019 (2)](https://blog.skyad.com/recruitment/archive/2019/03)
- [April 2019 (2)](https://blog.skyad.com/recruitment/archive/2019/04)
- [June 2019 (2)](https://blog.skyad.com/recruitment/archive/2019/06)
- [November 2019 (2)](https://blog.skyad.com/recruitment/archive/2019/11)
- [February 2020 (2)](https://blog.skyad.com/recruitment/archive/2020/02)
- [February 2022 (2)](https://blog.skyad.com/recruitment/archive/2022/02)
- [June 2022 (2)](https://blog.skyad.com/recruitment/archive/2022/06)
- [May 2016 (1)](https://blog.skyad.com/recruitment/archive/2016/05)
- [June 2016 (1)](https://blog.skyad.com/recruitment/archive/2016/06)
- [October 2016 (1)](https://blog.skyad.com/recruitment/archive/2016/10)
- [August 2017 (1)](https://blog.skyad.com/recruitment/archive/2017/08)
- [October 2017 (1)](https://blog.skyad.com/recruitment/archive/2017/10)
- [February 2018 (1)](https://blog.skyad.com/recruitment/archive/2018/02)
- [December 2018 (1)](https://blog.skyad.com/recruitment/archive/2018/12)
- [May 2019 (1)](https://blog.skyad.com/recruitment/archive/2019/05)
- [September 2019 (1)](https://blog.skyad.com/recruitment/archive/2019/09)
- [December 2019 (1)](https://blog.skyad.com/recruitment/archive/2019/12)
- [March 2020 (1)](https://blog.skyad.com/recruitment/archive/2020/03)
- [April 2020 (1)](https://blog.skyad.com/recruitment/archive/2020/04)
- [May 2020 (1)](https://blog.skyad.com/recruitment/archive/2020/05)
- [July 2022 (1)](https://blog.skyad.com/recruitment/archive/2022/07)
- [January 2023 (1)](https://blog.skyad.com/recruitment/archive/2023/01)
- [May 2023 (1)](https://blog.skyad.com/recruitment/archive/2023/05)
- [June 2023 (1)](https://blog.skyad.com/recruitment/archive/2023/06)
- [September 2023 (1)](https://blog.skyad.com/recruitment/archive/2023/09)
- [October 2023 (1)](https://blog.skyad.com/recruitment/archive/2023/10)
- [February 2024 (1)](https://blog.skyad.com/recruitment/archive/2024/02)

see all

### Categories

- [recruitment (52)](https://blog.skyad.com/recruitment/topic/recruitment)
- [recruitment strategy (38)](https://blog.skyad.com/recruitment/topic/recruitment-strategy)
- [Sourcing & Recruiting (23)](https://blog.skyad.com/recruitment/topic/sourcing-recruiting)
- [recruitment marketing strategy (13)](https://blog.skyad.com/recruitment/topic/recruitment-marketing-strategy)
- [Digital & Social Media Recruiting (11)](https://blog.skyad.com/recruitment/topic/digital-social-media-recruiting)
- [employee retention (11)](https://blog.skyad.com/recruitment/topic/employee-retention)
- [Employer Branding (9)](https://blog.skyad.com/recruitment/topic/employer-branding)
- [social recuiting (9)](https://blog.skyad.com/recruitment/topic/social-recuiting)
- [strategy (8)](https://blog.skyad.com/recruitment/topic/strategy)
- [Diversity (7)](https://blog.skyad.com/recruitment/topic/diversity)
- [Social Media (7)](https://blog.skyad.com/recruitment/topic/social-media)
- [Industry Trends (6)](https://blog.skyad.com/recruitment/topic/industry-trends)
- [employee recognition (5)](https://blog.skyad.com/recruitment/topic/employee-recognition)
- [Employee Advocacy (4)](https://blog.skyad.com/recruitment/topic/employee-advocacy)
- [Onboarding & Training (4)](https://blog.skyad.com/recruitment/topic/onboarding-training)
- [candidate experience (4)](https://blog.skyad.com/recruitment/topic/candidate-experience)
- [Advertising (3)](https://blog.skyad.com/recruitment/topic/advertising)
- [Social Media & Digital Marketing (3)](https://blog.skyad.com/recruitment/topic/social-media-digital-marketing)
- [employee referral program (3)](https://blog.skyad.com/recruitment/topic/employee-referral-program)
- [employee support (3)](https://blog.skyad.com/recruitment/topic/employee-support)
- [engagement with potential employees (3)](https://blog.skyad.com/recruitment/topic/engagement-with-potential-employees)
- [generation z (3)](https://blog.skyad.com/recruitment/topic/generation-z)
- [job postings (3)](https://blog.skyad.com/recruitment/topic/job-postings)
- [low unemployment (3)](https://blog.skyad.com/recruitment/topic/low-unemployment)
- [non-traditional candidates (3)](https://blog.skyad.com/recruitment/topic/non-traditional-candidates)
- [remote working (3)](https://blog.skyad.com/recruitment/topic/remote-working)
- [AI (2)](https://blog.skyad.com/recruitment/topic/ai)
- [HR Technology (2)](https://blog.skyad.com/recruitment/topic/hr-technology)
- [Healthcare (2)](https://blog.skyad.com/recruitment/topic/healthcare)
- [facebook advertising (2)](https://blog.skyad.com/recruitment/topic/facebook-advertising)
- [job interviews (2)](https://blog.skyad.com/recruitment/topic/job-interviews)
- [technology (2)](https://blog.skyad.com/recruitment/topic/technology)
- [video calls (2)](https://blog.skyad.com/recruitment/topic/video-calls)
- [work from home (2)](https://blog.skyad.com/recruitment/topic/work-from-home)
- [2018 trends (1)](https://blog.skyad.com/recruitment/topic/2018-trends)
- [Digital Advertising (1)](https://blog.skyad.com/recruitment/topic/digital-advertising)
- [Marketing (1)](https://blog.skyad.com/recruitment/topic/category_marketing)
- [OOH (1)](https://blog.skyad.com/recruitment/topic/ooh)
- [Passive Candidates (1)](https://blog.skyad.com/recruitment/topic/passive-candidates)
- [Pinterest (1)](https://blog.skyad.com/recruitment/topic/pinterest)
- [Sky (1)](https://blog.skyad.com/recruitment/topic/sky)
- [baby boomers (1)](https://blog.skyad.com/recruitment/topic/baby-boomers)
- [banner ads (1)](https://blog.skyad.com/recruitment/topic/banner-ads)
- [bonuses (1)](https://blog.skyad.com/recruitment/topic/bonuses)
- [communication (1)](https://blog.skyad.com/recruitment/topic/communication)
- [employee recruitment videos (1)](https://blog.skyad.com/recruitment/topic/employee-recruitment-videos)
- [epic employee recruitment videos (1)](https://blog.skyad.com/recruitment/topic/epic-employee-recruitment-videos)
- [facebok ads (1)](https://blog.skyad.com/recruitment/topic/facebok-ads)
- [improvisation (1)](https://blog.skyad.com/recruitment/topic/improvisation)
- [learning (1)](https://blog.skyad.com/recruitment/topic/learning)
- [millennials (1)](https://blog.skyad.com/recruitment/topic/millennials)
- [niche job sites (1)](https://blog.skyad.com/recruitment/topic/niche-job-sites)
- [productivity (1)](https://blog.skyad.com/recruitment/topic/productivity)
- [skill gap (1)](https://blog.skyad.com/recruitment/topic/skill-gap)
- [small business (1)](https://blog.skyad.com/recruitment/topic/small-business)

see all

Share this:

- [Tweet](https://twitter.com/share)

- [Facebook](https://www.facebook.com/Sky-Advertising-Incorporated-75688124575/?fref=nf)
- [Twitter](https://twitter.com/SkyAdvertising7)
- [Google](https://plus.google.com/+SkyAdvertisingNewYork)

Sky Advertising, Inc. 2022