Sky Marketing Blog

Learn about the latest in traditional and digital marketing.

Nurture leads along the purchase funnel

With a variety of marketing channels to address your audience, it can be tricky to know what marketing strategies to implement when. While profit is often the ultimate goal, it’s important to consider how to market[...]

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Market Segmentation - Why it Works

You know that your customers are not all the same, and how you address their differences and commonalities is a crucial part of your business strategy. That’s where marketing segmentation comes in. 

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