Amazon is now the third-largest online advertising platform, after Facebook in second place and Google at number one. While Amazon isn’t on the same scale as Facebook and Google, it is growing faster than expected. In[...]
Recent Posts
De-mystify Landing Pages
A landing page is a designated webpage where potential customers 'land' after clicking an advertisement. Landing pages are simple enough in theory, but as with any aspect of digital marketing, the devil is in the[...]
Social Proof: What You Need to Know
Social proof is a psychological and social phenomenon that leads people to mimic the actions of others because of an inherent need to conform. This means that people will look to those around them when deciding on[...]
Optimize Your Facebook Advertising Costs
Facebook boasts one of the most sophisticated advertising platforms for marketers. With its incredible demographic targeting tools, the ability to create custom audiences, re-targeting tools, and informative analytics,[...]
Is A/B Testing Really Worth It?
Not even the savviest marketing experts can identify what will yield the most engagement with 100% certainty. Some marketers skip the testing stage, and proceed based on intuition, what has worked in the past, or try to[...]