Sky Marketing Blog

For the past few years, brands, platforms, and media outlets have announced their pivot-to-video to mixed reactions. The data is in: video is no joke, and it’s here to stay. Video boasts higher engagement numbers and[...]

It’s been a tumultuous year for Facebook. Over the past twelve months, the company has been mired in various scandals, dealing with critique from various policy think-tanks, publications, and even the U.S. Congress. In[...]

Curiosity—the strong desire to learn more, to connect the dots, to know the answer—is an innate quality of all people, so it makes sense that it’s a potent force in marketing.

As a small business owner, you know that marketing your products or services is challenging. You must overcome the hurdles of small budgets, limited internal expertise, and your most finicky resource: time. But there[...]

Non-profits have the challenge of marketing on a tiny budget and asking for money. Since they are not selling a product, they have to be creative and frugal in their marketing. But, like for-profit marketing, they need[...]

In the world of digital marketing, not all social media platforms are created equal. Facebook, Instagram, Twitter, LinkedIn, Tumblr, and Pinterest have vastly different audiences and engender different usage habits in[...]

Mobile marketing refers to any marketing strategy that is aimed at targeting specific devices—smartphones, tablets, and other mobile devices—across multiple platforms. These include mobile-optimized websites, digital[...]

Chatbots are a relatively new marketing technology, and a hot trend for 2018. Like many new waves in the marketing world, you should familiarize yourself with the advantages and disadvantages before jumping in.