Your digital marketing has finally paid off — customers are clicking through on your CTAs, your organic traffic has increased, and people are exploring your website. Now what?
Recent Posts
SEM or Search Engine Marketing: What You Need to Know
With all the talk about Search Engine Optimization (SEO), the closely related Search Engine Marketing (SEM) can be often overlooked. In many ways, SEO is more challenging and nebulous: building your organic reach is a[...]
What you need to know about Brand Evangelism
Brand evangelists are your customer superfans. What sets them apart from other customers is their willingness to spread the word about your products and brand. They are lauding your products to friends, coming to your[...]
Marketing to Generation Z: What you need to know
What is Gen Z?
Gen Z is anyone born after 1995. Gen Z'ers have grown up with the internet as a fact of life. Their smartphones are natural extensions of themselves. They sniff out inauthenticity in milliseconds. If they[...]
Marketing strategy: How to Reach Millennials
The influence of the millennial generation cannot be overstated. Here’s some numbers according to Dan Schawbel of Forbes: there are 80 million millennials in America. They represent a quarter of the US population. Each[...]