Sky Marketing Blog

Learn about the latest in traditional and digital marketing.

Sara Heleni

Recent Posts

What you need to know about Brand Evangelism

Brand evangelists are your customer superfans. What sets them apart from other customers is their willingness to spread the word about your products and brand. They are lauding your products to friends, coming to[...]

Read More

Marketing to Generation Z: What you need to know

What is Gen Z?

Gen Z is anyone born after 1995. Gen Z'ers have grown up with the internet as a fact of life. Their smartphones are natural extensions of themselves. They sniff out inauthenticity in milliseconds. If[...]

Read More

Marketing strategy: How to Reach Millennials

The influence of the millennial generation cannot be overstated. Here’s some numbers according to Dan Schawbel of Forbes: there are 80 million millennials in America. They represent a quarter of the US population.[...]

Read More

Recent Posts