Sky Marketing Blog

Learn about the latest in traditional and digital marketing.

Sara Heleni

Recent Posts

The essentials of good web design

Your digital marketing has finally paid off — customers are clicking through on your CTAs, your organic traffic has increased, and people are exploring your website. Now what?

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SEM or Search Engine Marketing: What You Need to Know

With all the talk about Search Engine Optimization (SEO), the closely related Search Engine Marketing (SEM) can be often overlooked. In many ways, SEO is more challenging and nebulous: building your organic reach is a[...]

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What you need to know about Brand Evangelism

Brand evangelists are your customer superfans. What sets them apart from other customers is their willingness to spread the word about your products and brand. They are lauding your products to friends, coming to your[...]

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Marketing to Generation Z: What you need to know

What is Gen Z?

Gen Z is anyone born after 1995. Gen Z'ers have grown up with the internet as a fact of life. Their smartphones are natural extensions of themselves. They sniff out inauthenticity in milliseconds. If they[...]

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Marketing strategy: How to Reach Millennials

The influence of the millennial generation cannot be overstated. Here’s some numbers according to Dan Schawbel of Forbes: there are 80 million millennials in America. They represent a quarter of the US population. Each[...]

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Recent Posts