Technology moves fast and your recruitment needs to keep pace. Much of our lives has moved into the digital space and that includes the way people look for jobs and how businesses recruit and retain employees. If you’re not current on the latest digital recruitment trends, you could be missing out.
What do I have to do?
There is a minimum requirement to be competitive in the digital recruitment space. The majority of adults are online in some fashion. That means you have to be online as well. But what exactly does that mean? There is a wealth of choice when it comes to digital recruitment and it’s easy to get overwhelmed. There’s also budget concerns and what can practically be done at your company. Digital recruitment can be scaled to any size business and budget. The important thing is to come up with workable strategy and stick with it.
Social Media Recruitment
Social media has become ubiquitous for most Americans and the scope of how it’s used is expanding. Two thirds of adult Americans are on Facebook. 94% of 18-24 year olds are on YouTube. It’s not just used to keep in touch with people anymore. You should be recruiting on social media.
You should post where your audience is. Every platform is different but if you’re not sure where to start you can’t go wrong with Facebook, Twitter and LinkedIn. These are the juggernauts, especially when it comes to recruitment. Social media is a great way to reach passive job candidates and to promote your online brand. It's easy to be intimidated or overwhelmed by social recruiting but you can make it work for you and your business. CareerArc is a great tool that takes your job listings and automatically posts them to major social media platforms. To learn more about CareerArc, click here.
SEO & Mobile Optimization
The internet is a vast place. It’s easy for things, like your job postings, to get lost. Think about it, when was the last time you went past the first page of a Google search? The easiest way to be at the top of search listings and improve your SEO is to make your site mobile friendly. 28% of Americans have used their phone for a job search. If your site isn’t mobile optimized you could be missing out on qualified job candidates.
Mobile optimized doesn’t just mean your company website, it includes your job site as well. Chances are, if someone is job hunting on their phone, they will apply for a job on their phone too. Whether you have an ATS or not, user experience is important. The bulk of the application and interview take place over digital channels. If a job candidate isn’t able to easily apply for the job, they may give up and move on.
Your online brand shouldn’t be limited to putting your job postings online. People trust a brand that their friends recommend. The best way to build this rapport with your customers is through social media. Do you have social media accounts? Which platforms do you favor? Where is your audience? Where and when is the best place to engage with your followers? These are all specific questions that you will have to answer.
The same way that you build your online brand, you build your recruitment brand. Showcase your company culture and what makes it unique. Instead of having this information buried on your career page on your website, put it front and center on social media. You can reach your customers as well passive job candidates.
Your website and emails are also places to implement your recruitment strategy. Make sure your career page is easy to get to, mobile optimized and is designed to make people excited to apply. If you send out emails or newsletters, include information on how to apply for a job. You never know when a customer will turn into a job candidate.
The bulk of people today job hunt and research online. It’s important to have your digital recruitment up to date. Technology moves quickly and you have to stay current with digital recruitment trends.