Sky Marketing Blog

Blogging is a key component of content marketing strategies. Unlike the content you run on social media sites, a blog article hosted on your website increases more organic traffic has greater longevity and has no format[...]

Email is one of the most reliable, tried-and-true marketing channels. Because marketing professionals know email is hugely valuable, it’s an incredibly competitive. Customers have become more fickle as their inboxes are[...]

For marketing professionals, a new year is the perfect time to regroup and take stock of what new transformations will define marketing in 2020 and beyond. Marketing is constantly in flux, and success in this field[...]

YouTube is huge. Five billion videos are watched every day and 1.9 billion users log in every month. People all over the world are using YouTube, and it’s a marketer’s dream to tap into that audience and revenue stream.

Over the past three years, Facebook has made a substantial pivot to video. It will become an exclusively video-based platform within five years. Facebook Live is a live streaming feature on Facebook in which individual[...]

Video marketing has quickly become the centerpiece of digital marketing. It’s the most engaging content form online, and shrinking production costs have lowered the barrier of entry. Businesses of all sizes can[...]

With video growing across social media platforms, marketers are investing in strong social video content. Marketers who use video grow revenue 49% faster than those who don’t, and see more traffic and strong conversions.

Facebook Ads is one of the most powerful tools available for digital marketing. For many years, marketers have considered it mainly as a branding tool—optimized to grow your audience, bolster your brand’s reputation,[...]

Out of home advertisements are everywhere, from highway billboards to urban centers and public transportation. In an age where online media is king, OOH is seeing growth and innovation.