Sky Marketing Blog

Learn about the latest in traditional and digital marketing.

Mike Tedesco

Recent Posts

Using Facebook Ads to Increase Conversions

Facebook Ads is one of the most powerful tools available for digital marketing. For many years, marketers have considered it mainly as a branding tool—optimized to grow your audience, bolster your brand’s reputation,[...]

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Out of Home Advertising is Stronger than Ever

Out of home advertisements are everywhere, from highway billboards to urban centers and public transportation. In an age where online media is king, OOH is seeing growth and innovation.

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What You Need to Know About Video Marketing Strategy

For the past few years, brands, platforms, and media outlets have announced their pivot-to-video to mixed reactions. The data is in: video is no joke, and it’s here to stay. Video boasts higher engagement numbers[...]

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More changes on Facebook

 It’s been a tumultuous year for Facebook. Over the past twelve months, the company has been mired in various scandals, dealing with critique from various policy think-tanks, publications, and even the U.S. Congress.[...]

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Improve your Marketing Strategy with Curiosity Marketing

Curiosity—the strong desire to learn more, to connect the dots, to know the answer—is an innate quality of all people, so it makes sense that it’s a potent force in marketing.

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Overcoming Challenges of Small Business Marketing

As a small business owner, you know that marketing your products or services is challenging. You must overcome the hurdles of small budgets, limited internal expertise, and your most finicky resource: time. But there[...]

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Marketing Strategy: Non-Profit Marketing

Non-profits have the challenge of marketing on a tiny budget and asking for money. Since they are not selling a product, they have to be creative and frugal in their marketing. But, like for-profit marketing, they[...]

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Marketing strategy: Build your brand on LinkedIn

In the world of digital marketing, not all social media platforms are created equal. Facebook, Instagram, Twitter, LinkedIn, Tumblr, and Pinterest have vastly different audiences and engender different usage habits[...]

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Marketing Strategy: Make mobile marketing work for you

Mobile marketing refers to any marketing strategy that is aimed at targeting specific devices—smartphones, tablets, and other mobile devices—across multiple platforms. These include mobile-optimized websites, digital[...]

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Recent Posts