Content marketing is a long-term strategy. When utilized properly, it can increase brand awareness and trust in an audience, and grow organic traffic. But when it doesn’t adapt to the times, it can drive your audience[...]
Recent Posts
2018’s Social Media Trends: What you should know
It can be difficult to keep up with the rapid changes of social media technology and trends. Twitter now has 280 characters, Instagram growth is exploding, and Facebook is developing virtual reality Spaces. With[...]
Nurture leads along the purchase funnel
With a variety of marketing channels to address your audience, it can be tricky to know what marketing strategies to implement when. While profit is often the ultimate goal, it’s important to consider how to market to[...]
Market Segmentation - Why it Works
You know that your customers are not all the same, and how you address their differences and commonalities is a crucial part of your business strategy. That’s where marketing segmentation comes in.
Is your Marketing Objective SMART?
A strong marketing objective is the key to any successful marketing campaign. Before you develop your marketing strategy, you have to establish a clear and coherent goal, whether increasing market share or improving[...]