Blogging is a key component of content marketing strategies. Unlike the content you run on social media sites, a blog article hosted on your website increases more organic traffic has greater longevity and has no format[...]
Is A/B Testing Really Worth It?
Not even the savviest marketing experts can identify what will yield the most engagement with 100% certainty. Some marketers skip the testing stage, and proceed based on intuition, what has worked in the past, or try to[...]
Marketing Strategy: Make content marketing work for your business
Consumer expectations are changing. It seems like in past decades, all a company had to do was come up with a catchy jingle and suddenly they could be a mainstay in the average American household. Today, in the[...]
Overcoming Challenges of Small Business Marketing
As a small business owner, you know that marketing your products or services is challenging. You must overcome the hurdles of small budgets, limited internal expertise, and your most finicky resource: time. But there[...]
Marketing strategy: Use Multiculturalism to reach every customer
America is known as a melting pot for all cultures and multiculturalism is an evergreen topic across many different fields. From representation in popular movies, to equality of opportunity within the workplace, to[...]
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Marketing Strategy: Make mobile marketing work for you
Mobile marketing refers to any marketing strategy that is aimed at targeting specific devices—smartphones, tablets, and other mobile devices—across multiple platforms. These include mobile-optimized websites, digital[...]
Marketing Strategy: Make Facebook work for you
Why use Facebook ads?
With upwards of 1 billion users daily, it’s a no-brainer why advertisers would want to build their brand by placing ads on Facebook. Facebook is a perfect platform for the core aspects of your 2018[...]
Four essential elements for your marketing strategy
Marketers are always adjusting their strategy to suit the changing world: new trends, new technologies, and changing demand. It can be hard to keep up or know which trends are worth pursuing and it is easy to get[...]
Marketing to Generation Z: What you need to know
What is Gen Z?
Gen Z is anyone born after 1995. Gen Z'ers have grown up with the internet as a fact of life. Their smartphones are natural extensions of themselves. They sniff out inauthenticity in milliseconds. If they[...]