Sky Marketing Blog

The influence of the millennial generation cannot be overstated. Here’s some numbers according to Dan Schawbel of Forbes: there are 80 million millennials in America. They represent a quarter of the US population. Each[...]

It can be difficult to keep up with the rapid changes of social media technology and trends. Twitter now has 280 characters, Instagram growth is exploding, and Facebook is developing virtual reality Spaces. With[...]

With a variety of marketing channels to address your audience, it can be tricky to know what marketing strategies to implement when. While profit is often the ultimate goal, it’s important to consider how to market to[...]

You know that your customers are not all the same, and how you address their differences and commonalities is a crucial part of your business strategy. That’s where marketing segmentation comes in.

A strong marketing objective is the key to any successful marketing campaign. Before you develop your marketing strategy, you have to establish a clear and coherent goal, whether increasing market share or improving[...]

At its core, integrated marketing communications (IMC) is a simple but powerful concept. Recently, Forbes called it more important than ever. IMC is the strategy of maintaining a thematic message across different[...]

Social media marketing is not just about slapping up a static company page. You have to give it some life. The key word here is ‘social.’