Social proof is a psychological and social phenomenon that leads people to mimic the actions of others because of an inherent need to conform. This means that people will look to those around them when deciding on[...]
Improve your Marketing Strategy with Curiosity Marketing
Curiosity—the strong desire to learn more, to connect the dots, to know the answer—is an innate quality of all people, so it makes sense that it’s a potent force in marketing.
Marketing Strategy: Lead Generation
The internet is full of potential consumers. However, the web is also hyper-competitive. Over time, audiences have become more fickle, demanding more from brands, and ever-sparing with their attention span. In this[...]
Marketing Strategy: Make content marketing work for your business
Consumer expectations are changing. It seems like in past decades, all a company had to do was come up with a catchy jingle and suddenly they could be a mainstay in the average American household. Today, in the[...]
Organic Search vs. PPC
Successful lead generation in digital marketing is heavily dependent on search engines and social media. Google accounts for over 90% of all web-traffic, while over 70% of the U.S. population uses social media in some[...]
Marketing Strategy: Make mobile marketing work for you
Mobile marketing refers to any marketing strategy that is aimed at targeting specific devices—smartphones, tablets, and other mobile devices—across multiple platforms. These include mobile-optimized websites, digital[...]
Are chatbots right for your marketing strategy?
Chatbots are a relatively new marketing technology, and a hot trend for 2018. Like many new waves in the marketing world, you should familiarize yourself with the advantages and disadvantages before jumping in.
Marketing Strategy: Make Facebook work for you
Why use Facebook ads?
With upwards of 1 billion users daily, it’s a no-brainer why advertisers would want to build their brand by placing ads on Facebook. Facebook is a perfect platform for the core aspects of your 2018[...]
Four essential elements for your marketing strategy
Marketers are always adjusting their strategy to suit the changing world: new trends, new technologies, and changing demand. It can be hard to keep up or know which trends are worth pursuing and it is easy to get[...]