Sky Marketing Blog

Learn about the latest in traditional and digital marketing.

Marketing to Generation Z: What you need to know

What is Gen Z?

Gen Z is anyone born after 1995. Gen Z'ers have grown up with the internet as a fact of life. Their smartphones are natural extensions of themselves. They sniff out inauthenticity in milliseconds. If[...]

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Marketing strategy: How to Reach Millennials

The influence of the millennial generation cannot be overstated. Here’s some numbers according to Dan Schawbel of Forbes: there are 80 million millennials in America. They represent a quarter of the US population.[...]

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