Sky Marketing Blog

Out of home advertisements are everywhere, from highway billboards to urban centers and public transportation. In an age where online media is king, OOH is seeing growth and innovation.

For the past few years, brands, platforms, and media outlets have announced their pivot-to-video to mixed reactions. The data is in: video is no joke, and it’s here to stay. Video boasts higher engagement numbers and[...]

It’s a new year, so it’s time to look at what 2019 has in store for marketing. Following the trend from previous years, digital marketing, content marketing, and video are on the rise. Check out the marketing forecast[...]

It’s been a tumultuous year for Facebook. Over the past twelve months, the company has been mired in various scandals, dealing with critique from various policy think-tanks, publications, and even the U.S. Congress. In[...]

Email marketing remains a tried-and-true method for customer acquisition and lead generation. The numbers don’t lie: people check their email more than any other mode of communication, and email marketing is at least [...]

All marketers aim to get their messages to the right people at the right time for maximum effect. In recent years, algorithms have been used to address the challenge of delivering these high impact messages. Automatic[...]

It all began with a pencil and a little girl named Kaylie who lives in New Jersey. Kaylie asked her mother, Dinora, for a new pencil. From this simple question Kaylie’s Foundation was born. Its mission is to provide[...]

Consumers today conduct research on potential purchases as though it were second nature. Think about your recent purchases, large or small—isn’t your instinct to enter a few competing brands into a search engine and[...]

Curiosity—the strong desire to learn more, to connect the dots, to know the answer—is an innate quality of all people, so it makes sense that it’s a potent force in marketing.