Sky Marketing Blog

With 500 million daily users and 800 million monthly users, it's no wonder that businesses take Instagram seriously. Instagram combines the advertising power of Facebook, which acquired Instagram in 2012, and a[...]

The internet is full of potential consumers. However, the web is also hyper-competitive. Over time, audiences have become more fickle, demanding more from brands, and ever-sparing with their attention span. In this[...]

Consumer expectations are changing. It seems like in past decades, all a company had to do was come up with a catchy jingle and suddenly they could be a mainstay in the average American household. Today, in the[...]

Successful lead generation in digital marketing is heavily dependent on search engines and social media. Google accounts for over 90% of all web-traffic, while over 70% of the U.S. population uses social media in some[...]

As a small business owner, you know that marketing your products or services is challenging. You must overcome the hurdles of small budgets, limited internal expertise, and your most finicky resource: time. But there[...]

Non-profits have the challenge of marketing on a tiny budget and asking for money. Since they are not selling a product, they have to be creative and frugal in their marketing. But, like for-profit marketing, they need[...]

In the world of digital marketing, not all social media platforms are created equal. Facebook, Instagram, Twitter, LinkedIn, Tumblr, and Pinterest have vastly different audiences and engender different usage habits in[...]

Mobile marketing refers to any marketing strategy that is aimed at targeting specific devices—smartphones, tablets, and other mobile devices—across multiple platforms. These include mobile-optimized websites, digital[...]