Chatbots are a relatively new marketing technology, and a hot trend for 2018. Like many new waves in the marketing world, you should familiarize yourself with the advantages and disadvantages before jumping in.
Marketing Strategy: Make Facebook work for you
Why use Facebook ads?
With upwards of 1 billion users daily, it’s a no-brainer why advertisers would want to build their brand by placing ads on Facebook. Facebook is a perfect platform for the core aspects of your 2018[...]
Four essential elements for your marketing strategy
Marketers are always adjusting their strategy to suit the changing world: new trends, new technologies, and changing demand. It can be hard to keep up or know which trends are worth pursuing and it is easy to get[...]
Marketing strategy: Facebook changed, now what?
Last January, Mark Zuckerberg announced huge changes for the Facebook News Feed algorithm. In his summary of the Facebook changes, Zuckerberg said “[Facebook] has a responsibility to make sure [their] services … are[...]
Marketing to Generation Z: What you need to know
What is Gen Z?
Gen Z is anyone born after 1995. Gen Z'ers have grown up with the internet as a fact of life. Their smartphones are natural extensions of themselves. They sniff out inauthenticity in milliseconds. If they[...]
Marketing Tips for Small Businesses
When you run a small business, every minute of your time is precious. Marketing is crucial for business growth, but with limited resources you have to be strategic about what you pour your time and effort into.[...]
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Marketing strategy: How to Reach Millennials
The influence of the millennial generation cannot be overstated. Here’s some numbers according to Dan Schawbel of Forbes: there are 80 million millennials in America. They represent a quarter of the US population. Each[...]
Must-know Marketing Trends for 2018
There’s a lot of marketing trends to look forward to in 2018. There’s more tools available than ever. These new tools and trends help increase engagement, streamline marketing strategies, and provide better services to[...]
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2018’s Social Media Trends: What you should know
It can be difficult to keep up with the rapid changes of social media technology and trends. Twitter now has 280 characters, Instagram growth is exploding, and Facebook is developing virtual reality Spaces. With[...]